Brad
Yoho

Brad Yoho has spent his career at the intersection of sales science and home improvement consulting, rising through the ranks at Dave Yoho Associates from Vice President to Chief Operating Officer and ultimately to Chief Executive Officer by October 2023. Introduced to in-home sales while attending Penn State University selling candles door-to-door, he built a deep foundation in direct sales before earning an MBA in Marketing from American University's Kogod School of Business. At Dave Yoho Associates — the leading consulting and training firm in the home improvement and remodeling industries — Brad has personally participated in more than 50 consulting engagements, helping contractors across the country improve profitability and operational efficiency. He is a recognized specialist in DISC-based hiring, Power Linguistics™, step selling methodologies, and Customer Satisfaction Selling, and has brought those frameworks to life through conference keynotes, industry podcasts, and the firm's signature Growth Mastery Summit events. Under his leadership, Dave Yoho Associates continues to serve as the foremost authority on sales, marketing, and business systems for home improvement companies nationwide.