Mike
Vaughn
National Sales Director, DaVinci Roofscapes
Having an honest, reputable contractor on your side can save so much time and also heartache.
Why Mike Vaughn
Is The Expert
Mike Vaughn is the National Sales Director at DaVinci Roofscapes, a Westlake Royal Building Products company, where he oversees a $125+ million national sales territory spanning all 50 states. With 2 regional directors, 20 company territory managers, and 6 independent manufacturer representatives reporting into his organization, Mike operates at the highest level of B2B sales leadership in the premium composite roofing segment.
Mike's path to the top of roofing sales wasn't accidental — it was built on 20+ years of progressively deeper expertise across the building materials industry. Before joining DaVinci, he spent nearly six years at Owens Corning, one of the largest roofing brands in the world, where he rose from Senior Area Sales Manager — exceeding sales goals in 2012, 2013, and 2015, and helping the company reach record EBIT performance — to a National Contractor Sales Leader role managing 22 area sales managers across the western United States. Before Owens Corning, he spent six years at Marvin Windows & Doors as both a Territory Manager and Integrity Specialist, developing multi-state distribution networks and building pull-through relationships with architects and contractors across the South and Midwest.
He arrived at DaVinci in 2016 because of the product. As he has put it publicly, "the idea of working with a strong synthetic roofing material that's very high end and aesthetically pleasing was very enticing." He joined as Regional Sales Director, managing a $70+ million western territory, and in April 2023 was promoted to National Sales Director — a role that now stretches coast to coast. He has been a featured expert in industry publications including AskARoofer and RoofersCoffeeShop, where he regularly educates contractors and homeowners on storm performance certifications, the lifecycle advantages of composite roofing, and how to make smarter buying decisions.
Mike holds a Bachelor of Arts in Sociology from Southern Illinois University, Carbondale — a background that gives him an uncommon edge in reading people, building relationships, and communicating technical product advantages in language that actually lands with contractors and homeowners alike.
- National Sales Director, DaVinci Roofscapes — Westlake Royal Building Products (NYSE: WLK)
- Oversees $125M+ national sales territory across all 50 states
- 8+ Years at DaVinci Roofscapes in progressive sales leadership roles
- Former National Contractor Sales Leader, Owens Corning
- Former Territory Manager, Marvin Windows & Doors
- 20+ Years in Building Materials: Roofing, Windows & Exterior Products
- B.A. Sociology, Southern Illinois University, Carbondale
- Featured expert: AskARoofer Podcast & RoofersCoffeeShop Roofing Road Trips
Domain
Mastery
Scores
Power100's evaluation of Mike Vaughn's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Achievements &
Milestones
National Sales Director overseeing $125M+ territory at DaVinci Roofscapes — America's #1 premium composite roofing brand
National sales footprint covering all 50 states with a team of 2 regional directors, 20 territory managers & 6 manufacturer reps
Former National Contractor Sales Leader at Owens Corning — managed 22 area sales managers across the western US
Consistently exceeded annual sales goals including record EBIT performance years at Owens Corning
20+ years building materials expertise spanning composite roofing, windows, and exterior product sales
Featured industry expert on AskARoofer Podcast and RoofersCoffeeShop Roofing Road Trips
Specialist in Class 4 Impact Resistant, Class A Fire, Miami-Dade & WUI storm performance certifications
Promoted from Regional Sales Director ($70M territory) to National Sales Director in April 2023
Mike Vaughn contributes to Power100 from the manufacturer's side of the home improvement equation — specifically the premium roofing segment. As National Sales Director at DaVinci Roofscapes, he operates at the intersection of product, sales, and market strategy across a $125M+ national footprint. His insights are grounded in two decades of building materials experience at brands like Owens Corning and Marvin Windows & Doors, giving him a perspective that spans product, channel, and consumer behavior. For home improvement company leaders looking to understand how to position premium roofing, build high-performing sales teams, or navigate the growing composite roofing market, Mike brings knowledge that goes well beyond theory.
Ready to control
your narrative?
Join the ranks of industry leaders who are shaping the future of home improvement.