Chris
Behan

Chris Behan is the Owner and President of Truvolv, a leading digital marketing agency specializing in the home improvement industry. With more than 30 years dedicated to helping businesses grow in the digital marketplace, Chris has established himself as one of the most experienced and respected digital marketing voices in the contractor and home services space. A Greg Cummings mutual connection on LinkedIn, Chris and Truvolv are deeply embedded in the Power100 home improvement leadership community. Under Chris's leadership, Truvolv has guided hundreds of home improvement companies through the constantly evolving digital landscape, delivering measurable results in lead generation, business growth, and market share expansion. The agency focuses on SEO, paid search, website design, conversion optimization, and comprehensive digital marketing strategies tailored specifically for contractors, remodelers, roofers, and home services companies. Truvolv's team works with clients ranging from regional contractors to some of the largest brands in the home improvement industry. Chris is widely recognized as one of the premier keynote speakers in the home improvement marketing space. He has shared his expertise at major industry events including NAHB, FHBA, NAIR, Dave Yoho Associates, Hanley Wood, and Qualified Remodeler magazine events. His presentation style is known for being honest, practical, and jargon-free — offering straightforward advice that business owners can relate to and implement for real results. Survey data from his speaking engagements show 100% of respondents found his programs meaningful, and over 91% said they could immediately apply the information to their work. Before founding Truvolv, Chris co-founded Socius Marketing, a nationwide internet marketing company serving major home improvement brands including American Home Design, RainSoft, Unilock, Reborn Cabinets, and MaxHome. He also held roles at fusionZONE and Tampa Drug Company earlier in his career. His digital marketing expertise spans SEO, PPC, lead generation, marketing strategy, conversion optimization, and the evolving intersection of AI and search. Chris has been a prominent voice in the industry debate around the future of SEO in the age of AI, arguing that quality organic strategy remains essential for contractors who build relevant, helpful content. He is based in Tampa, Florida, and serves clients nationwide.