Power100 Expert Contributor
Daniel
Rahmon
Co-Founder & Chief Revenue Officer, Clever Digital Marketing
We move away from traditional KPI-focused marketing and lean on actual metrics that matter like the net cost of marketing and cost per demo. We truly are interested in how our clients' businesses work, and we use that information to generate updated campaigns that drive real results.
The Expert Profile
Why Daniel Rahmon
Why Daniel Rahmon
Is The Expert
Daniel Rahmon is the Co-Founder and Chief Revenue Officer of Clever Digital Marketing, one of the top-rated performance marketing agencies serving the home improvement industry in North America. Since co-founding the company with Peter Tams in 2018, Daniel has built Clever into a dominant force in paid digital advertising for large-scale home improvement businesses — specializing in Google Ads, Facebook, and Instagram campaigns that drive measurable, scalable results.
Clever Digital Marketing started in eCommerce, helping large-scale retailers achieve marketing success. In late 2020, Daniel and his team pivoted to the home improvement sector, bringing modern direct-response advertising strategies to an industry that was still largely reliant on traditional lead generation methods. That pivot proved transformational — Clever quickly became the go-to performance marketing partner for contractors and home improvement companies looking to scale profitably through data-driven campaigns.
Under Daniel's leadership, Clever manages an aggregate annual ad spend exceeding $15 million and has generated over 22,000 leads and $8.9 million in tracked sales through Google, Facebook, and Instagram since entering the home improvement space. The agency's approach is distinctly consultative — rather than focusing on vanity metrics, Clever measures what matters: net cost of marketing, cost per demo, and actual profitability at the ad and keyword level.
Prior to founding Clever, Daniel honed his sales and business development skills at Bell Canada as an Outbound Business Sales Consultant and Inside Junior Corporate Sales Consultant, at Rogers Communications as a Sales Consultant and Territory Sales Manager, and at Signarama and Webware.io as an Outbound Sales Representative. He attended Seneca College in Toronto.
Daniel is based in Vaughan, Canada and has been a featured speaker at industry events including the TOP 500 LIVE conference, where he shares insights on performance marketing, lead generation, and scaling home improvement businesses through digital advertising.
Key Credentials
- Co-Founder & Chief Revenue Officer, Clever Digital Marketing (2018–Present)
- Manages $15M+ in Annual Digital Ad Spend for Home Improvement Clients
- Generated 22,000+ Leads & $8.9M+ in Tracked Sales Through Digital Channels
- Featured Speaker — TOP 500 LIVE Conference
- Former Corporate Sales Consultant, Bell Canada
- Former Territory Sales Manager, Rogers Communications
- Specializes in Google Ads, Facebook & Instagram Advertising for Home Improvement
- Pioneer of Direct-Response eCommerce Strategies Applied to Home Improvement
- Data-Driven Approach — Measures Net Cost of Marketing & Cost Per Demo
- Seneca College, Toronto
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of Daniel Rahmon's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Digital Marketing & Lead Generation
9.7/10
Performance Marketing Strategy
9.6/10
Home Improvement Industry Specialization
9.5/10
Data Analytics & Campaign Optimization
9.6/10
Client Revenue Impact
9.5/10
Published Content
Articles Featuring Daniel
Industry Recognition
Achievements &
Milestones
Co-Founder of Clever Digital Marketing — Top-Rated Home Improvement Performance Agency
Manages $15M+ in Annual Ad Spend for Home Improvement Clients
Generated 22,000+ Leads & $8.9M+ in Tracked Sales via Digital Channels
Pioneer of eCommerce Direct-Response Strategies in Home Improvement
Data-Driven Approach — Measures Net Cost of Marketing & Cost Per Demo
Featured Speaker at TOP 500 LIVE Conference
Consultative Partnership Model — Integrates With Client Sales & Operations
Scaled From eCommerce to Dominant Home Improvement Marketing Agency
Specializes in Google Ads, Facebook & Instagram for Contractors
Rapidly Grew to Leading Performance Marketing Force in North America
Power100 Contributions
Performance Marketing for Home Improvement Companies
Google Ads, Facebook & Instagram Advertising Strategy
Lead Generation Economics & Cost Per Demo Optimization
Data-Driven Campaign Management & ROI Tracking
Scaling Home Improvement Marketing Nationally
Conversion Rate Optimization & Sales Funnel Design
Marketing Analytics & Profitability Measurement
Digital Transformation for Contractors & Remodelers
What Daniel Rahmon Brings to the Table
Daniel Rahmon represents the new wave of marketing leadership in home improvement — data-driven, performance-obsessed, and deeply integrated into the client's business operations. His pivot from eCommerce to home improvement brought Silicon Valley-caliber digital marketing strategies to an industry that was largely underserved by modern advertising methods.
His insights on paid advertising, lead generation economics, and marketing analytics offer Power100 readers a practical, metrics-first perspective on how to scale home improvement businesses through digital channels.
The Organization
Clever Digital Marketing
Clever Digital Marketing is a full-service performance marketing agency specializing in digital advertising for large-scale home improvement businesses across North America. Co-founded by Daniel Rahmon and Peter Tams in 2018, Clever manages over $15 million in annual ad spend across Google Ads, Facebook, and Instagram, delivering data-driven campaigns that focus on measurable profitability rather than vanity metrics. The agency has generated over 22,000 leads and $8.9 million in tracked sales for home improvement clients. Clever's consultative approach integrates deeply with each client's sales and operations process, making it one of the most effective marketing partners in the contractor space. Headquartered in Vaughan, Canada with clients across the United States.
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