Dmitry
Lipinskiy

Dmitry Lipinskiy is one of the most influential and recognizable voices in the North American roofing industry. As the Founder of Roofing Insights, CEO of Directorii, creator of Roofing School, host of the Roofing Process Conference, and radio host of Morning Brew with Homeowners on AM1280 in Minnesota, Dmitry has built a multi-platform media and education empire dedicated to elevating contractors, protecting homeowners, and raising standards across the roofing trades. Dmitry's journey in the industry spans more than twenty years. He built Storm Group Roofing in the Minneapolis–Saint Paul area from the ground up, growing it to over $5 million in annual revenue before ultimately selling the company to focus full-time on his media, education, and technology ventures. That decision — selling a profitable roofing business to pursue a larger mission — reflects the values-driven approach that has made him a trusted figure among tens of thousands of contractors nationwide. Roofing Insights, founded in 2017, started as a passion project and has grown into one of the most trusted media brands in the roofing industry. The platform produces product reviews, industry investigations, contractor interviews, and educational content that reaches thousands of contractors and homeowners across the country. Dmitry's YouTube channel and podcast have become essential resources for roofers looking to grow their businesses, avoid industry pitfalls, and stay current on products and trends. His Instagram following exceeds 61,000, making him one of the most followed roofing industry figures on social media. Roofing School is a hands-on educational program and coaching platform where Dmitry teaches contractors how to scale from zero to $5 million and beyond, covering pricing, leadership, operations, sales, and business development. The Roofing Process Conference brings contractors together annually for in-person learning and networking. And Morning Brew with Homeowners, his weekly radio program on AM1280, helps homeowners cut through industry noise, avoid scams, and make informed decisions about their roofing projects. Dmitry's latest and most ambitious venture is Directorii, a homeowner-contractor connection platform he founded in December 2020 that pre-screens contractors and backs every registered project with a guarantee of up to $250,000. Directorii serves homeowners across the United States and Canada, covering roofing, remodeling, plumbing, and other home services. The platform is headquartered in Brooklyn Park, Minnesota, where it shares space with the Roofing Insights production team. Dmitry holds a Master of Arts in Directing and Theatrical Production from Teacher Training College, which informs his natural storytelling ability, on-camera presence, and talent for making complex business concepts accessible and engaging. He is based in Minneapolis, Minnesota.