Gina
Ruiz Sullivan

Gina Ruiz Sullivan is the Director of National Accounts — Alside, one of the largest and most established manufacturers and distributors of exterior residential building products in North America. In this role, she develops and executes strategies that enhance relationships with top national accounts valued at over $100 million, driving business growth and strengthening the company's position in the remodeling market across the United States. Alside, headquartered in Atlanta, Georgia, has been a cornerstone of the building products industry since its introduction of residential baked enamel aluminum siding brand in 1947. Alside is one of three distinct business, parent company Associated Materials LLC — Associated Materials Innovations, Alside, and Gentek Building Products — manufacturing and distributing vinyl windows, vinyl and composite siding, aluminum trim coil, metal siding, and accessories to more than 50,000 professional contractors through a network of over 125 company-owned supply centers across the United States and Canada. Gina's career at Alside reflects a strong trajectory of progressive leadership. She joined the company in January 2016 as Director of National Accounts and has since held roles including Vice President of National Accounts (West) and Business Development Manager, where she drove sales growth, built key relationships with national builders and remodelers, and established the company's presence within the developer and architectural community. Her responsibilities have included identifying and developing target accounts, driving new business revenue, preparing sales forecasts, and serving as a subject-matter expert on exterior building products for key clients. Prior to Alside, Gina served as General Manager of Outside Sales at Fastenal, one of the largest industrial distribution companies in North America, where she helped customers simplify operations and realize product and process savings across their supply chains. This background in large-scale distribution and supply chain optimization has informed her strategic approach to national account management in the building products sector. Gina holds an impressive academic portfolio: a Master of Legal Studies in Contract Management and Business Law from the Sandra Day O'Connor College of Law at Arizona State University, an MBA from the W. P. Carey School of Business at Arizona State University, and a Bachelor's degree from Northern Arizona University. She is based in the Greater Phoenix area.