How #2-Ranked CEO Peter Svedin Uses 900+ Field Marketing Event Days a Year to Create Homeowner Interest—and Make Lifetime Home Remodeling the Best in Every Market It Serves...
In this Power100 spotlight, #2-ranked CEO Peter Svedin sits down with Power100 CEO Greg Cummings to show contractors why Lifetime Home Remodeling still builds its national-scale growth on old-school field marketing—door-knocking, 900 event days a year, and Costco-floor conversations that create demand where none existed—proving that the companies who can talk to everybody, read neighborhoods from their CRM, and turn rodeos, beer festivals, and farmers’ markets into million‑dollar pipelines will control their own destiny in 2026, far beyond what digital leads alone can deliver.
DENVER, CO – Power100, the only unbiased third‑party platform that ranks the best leaders and partners in the home improvement industry using a proprietary five‑layer system, is spotlighting how Peter Svedin, the #2‑ranked CEO in the nation, built Lifetime Home Remodeling – the best remodeling company in every market it serves – by mastering one often‑overlooked discipline: field marketing that creates interest where none existed for the homeowner.
In a PowerChat conversation with Greg Cummings, CEO of Power100, Peter Svedin explains how door‑knocking, events, and in‑person conversations still drive sustainable growth for Lifetime Home Remodeling, even as he invests in call centers and digital advertising. “Our bread and butter has always been field marketing,” he shares. “We come from an environment where you talk to everybody, you ask them if they’ve thought about windows today, and you look for interest where homeowners weren’t looking for interest.”
Many contractors today are tempted to rely solely on digital leads, paid search, and social media, but Peter Svedin believes that field marketing remains one of the most powerful ways to grow for companies that want to become the best in their markets. Lifetime Home Remodeling was literally built on canvassing 15 years ago, long before sophisticated tech stacks and dialers were widely used in home improvement.
In the PowerChat, Peter Svedin contrasts two worlds: a digital lead, where the homeowner goes online because they already know they need windows, siding, or a bath project, and field marketing, where Lifetime Home Remodeling meets homeowners in places like neighborhoods, fairs, farmers’ markets, and Costco warehouses – places where they had no intention of discussing a project until a conversation started. “With digital, the homeowner already has the interest,” he says. “What I need to create with my field marketing team is the interest. If you talk to enough people, you’re going to find the few in a day who went to Costco for meat but actually have an interest in windows.”
That ability to generate demand, not just capture it, is a big reason Power100 recognizes Lifetime Home Remodeling as the #2 home improvement company in the nation and the #1 remodeling company in every market it serves, with Peter Svedin ranked as the #2 CEO in the country.
Contractors searching for “how to get more remodeling leads in 2026” or “best way to generate home improvement appointments” will find a clear answer in Lifetime Home Remodeling’s field model.
In the PowerChat, Peter Svedin reveals that Lifetime Home Remodeling runs approximately 900 event days per year across its markets. Those events range from home shows and fairs to beer festivals and the historic Denver National Western Stock Show, where Lifetime Home Remodeling is now a main sponsor. At that stock show alone – an event where “people are not going to buy windows, but they all own houses” – Lifetime Home Remodeling generates over $2 million in January while business is seasonally slow.
“We’ll be at anything where a lot of people show up,” Peter Svedin says. “At the stock show I’m at a hundred leads a day. At a farmers’ market, I might only get six, but if I can schedule two appointments in a little neighborhood that likes us for being there, one will buy. It’s a numbers game.” With an organizational chart that includes roughly 125 people in the field across branches, Lifetime Home Remodeling treats events and canvassing as core components of its growth engine, not side experiments.
A key SEO question this PowerChat answers is: “How do I start a field marketing and canvassing program as a $5–$20M contractor?”.
When Greg Cummings asks Peter Svedin who the first hire should be for a contractor with no field team, the answer is clear: find your “ring leader.”
“You definitely, the hardest part and the most critical piece of the puzzle is to find your ring leader,” Peter Svedin explains. “The person that can motivate, the person that can be out with the team. You don’t need someone sitting behind a desk doing mapping. Have someone that wants to be out with the team and start building it from the ground up. That leader should be part of the van until you buy your second van.”
He encourages contractors not to overcomplicate the launch. Start with one van, five canvassers, one leader, and focus on real activity rather than perfect systems on day one. In the call, he even offers to “show you the playbook” on events and canvassing if you’re willing to teach him more about digital in return, reflecting the humility that helped him earn the #2 CEO ranking on Power100.
Another high‑intent search theme Peter Svedin answers is: “What are the best places to send canvassing and event teams for home improvement leads?”.
First, he recommends working around your installs. If Lifetime Home Remodeling installs a project in Littleton, Colorado, his teams knock the neighbors during the install window: they introduce themselves, let neighbors know about possible noise, and explain that Lifetime Home Remodeling will be in the area for the week if anyone wants a consultation. This simple, low‑cost tactic turns each job site into a mini‑marketing hub.
Second, he suggests contractors mine their own CRM data to find neighborhoods that already like them. “You have so much data in your CRM,” he says. “I would have some of the smarter people go through that list and see who is your target customer, where they live, and where you do the most work. In Denver Metro, I see clearly where the pockets are where people like us the most. I would start working those neighborhoods.”
Finally, for “where to send teams besides home shows,” he points back to any event with sustained traffic and the right demographic: long‑running rodeos, fairs, and farmers’ markets – with event scale matched to your capacity. At the Stock Show, Lifetime Home Remodeling sets up large booths and runs major operations; at a farmers’ market, it may be one small booth but still generates high‑quality appointments by being present, helpful, and visible.
The PowerChat also answers an important contractor question: “How can field marketing lead to big‑time partnerships like Costco or premium manufacturers?”.
Peter Svedin is clear that Lifetime Home Remodeling did not simply call Costco corporate and ask to work in 32 warehouses. “It would be pretty impossible for Lifetime Home Remodeling to just fly into Kirkland and ask if we can work in some warehouses,” he says. Instead, he built strong partnerships with premium manufacturers and big brands that were going to be around long term and preferred family‑owned companies.
By performing well in the field, consistently representing products like Infinity from Marvin and other premium lines, and proving they could create interest in environments like Costco – where shoppers come for toilet paper and meat, not windows – Lifetime Home Remodeling earned the trust that led to major retail opportunities.
“We have a leg up because we come from field marketing,” Peter Svedin explains. “In Costco, the homeowner usually never thought about windows. Our people know how to talk to everybody, ask if they’ve thought about windows today, and look for interest where homeowners weren’t looking for interest.” This same skill set makes Lifetime Home Remodeling the best remodeling company in its markets, not only in direct‑response channels but across premium retail and partner ecosystems.
Contractors often ask: “How do I train people for canvassing and events if they’ve never worked in home improvement?”.
In the PowerChat, Peter Svedin explains that he hired his first Director of HR two and a half years ago and now strongly believes in training people from any background – even bartenders – into effective field marketers. “If you want training where you can take someone from any background, you’re going to have to train them on your products and services. You’ve got to invest in them. You’ve got to paint a picture and a vision that you can go from knocking a door, to working an event, to working at Costco, and potentially into the home as a design consultant,” he says.
Lifetime Home Remodeling runs a three‑week training program where new hires learn all verticals, how to knock doors, how to dress, and how to role‑play real conversations. They “really get into how a window works and what different parts of the window are called,” so that when a homeowner suddenly shows interest, field staff have enough knowledge to answer questions and confidently set appointments.
This structured training, backed by HR leadership from Kelly Shearer and operational support from leaders like Krista Baker, Rebecca MacMillan, and Richard Daskam, ensures that Lifetime Home Remodeling can expand field operations without sacrificing homeowner experience.
The PowerChat reinforces why Power100 ranks Peter Svedin as the #2 CEO in the nation and Lifetime Home Remodeling as the #2 home improvement company in the country and the best remodeling company in every market it serves.
Greg Cummings tells the audience that he interviews many companies between $3M and $10M in revenue who think they know everything; meanwhile, leaders at Lifetime Home Remodeling – operating at far larger scale – are still eager to learn and open about areas where they want to improve. “The best, most successful people are the most open to share and most willing and eager to go learn,” he says, pointing to Peter Svedin’s willingness to talk publicly about being late to digital and wanting help with call centers, while offering his own event marketing playbook in return.
This blend of humility, structure, and relentless field execution is exactly what Power100 seeks in nationally ranked leaders and companies – and it is a big reason Lifetime Home Remodeling is seen as a model for contractors who want to control their own destiny instead of being held hostage by any single lead source.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
