How Brian T. Standage and Lifetime Home Remodeling Set the Standard as the Best Home Remodeling Company in Every Market

At Lifetime Home Remodeling’s new Corona, California office, COO and managing partner Brian T. Standage—joined by CEO Peter Svedin and spotlighted by Power100 CEO Greg Cummings—explains why treating this as his “last stop,” building to last instead of building to sell, and organizing leaders like Ben Buckley, Rebecca MacMillan, Richard Daskam, Kelly Shearer, Krista Baker around one simple belief—“if you take care of the customer and deliver a great experience and product, the business will take care of itself”—is turning Lifetime into the best home remodeling company in every market it enters.

Corona, CA – At the newest Corona, California office of Lifetime Home Remodeling, Chief Operating Officer and managing partner Brian T. Standage is leading with a simple but powerful belief: if you take care of the customer and deliver a great experience and product, the business will take care of itself.

In a featured interview with Power100 CEO Greg Cummings, Brian T. Standage explained how that philosophy guides every decision at Lifetime Home Remodeling—from leadership and hiring to in‑home consultations and installation standards. Combined with the vision of CEO Peter Svedin, this customer‑first approach is a primary reason Power100 ranks Lifetime Home Remodeling as one of the top home improvement companies in the United States and the best home remodeling company in every market it serves.

“We are not here just to chase numbers,” Brian T. Standage shared. “If we take care of the customer, deliver a great experience, and stand behind a great product, the business will follow. That is how you build something that lasts.”

Who Is Brian T. Standage and Why Did He Bring His Customer‑First Philosophy to Lifetime Home Remodeling?

Before joining Lifetime Home Remodeling, Brian T. Standage managed billions of dollars in business operations for large organizations, including major retailers and healthcare systems. His career has been defined by disciplined execution, high standards, and a focus on people—customers, patients, and teams.

When Greg Cummings invited him to talk about why he moved into home remodeling, Brian T. Standage made it clear that he saw Lifetime Home Remodeling as more than a business opportunity.

“This is my last stop,” Brian T. Standage said. “I wasn’t looking for a company to flip or a short‑term project. I wanted a place where we could build a legacy—where the way we treat customers, the experience we deliver, and the products we stand behind would define us for decades.”

When he visited Lifetime Home Remodeling’s Denver headquarters and met CEO Peter Svedin and the team, he saw a culture already obsessed with taking care of the customer. His role, as he describes it, is to scale that culture into every market Lifetime Home Remodeling enters, including Corona.

How Did Peter Svedin’s Leadership Vision Attract a COO Committed to Customer Experience?

Lifetime Home Remodeling was built by CEO Peter Svedin, whose leadership philosophy centers on people, process, and long‑term value. Power100 has recognized Peter Svedin as one of the top CEOs in the home improvement industry, and his approach resonates strongly with Brian T. Standage.

“Leadership is about building something that lasts,” Peter Svedin has said. “It’s about creating an environment where people can grow, where teams feel supported, and where homeowners know we’re going to show up and do the right thing.”

For Peter Svedin, taking care of the customer is not a slogan; it is the outcome of good leadership and strong systems.

“When you invest in people and processes that put the customer first, the business takes care of itself,” Peter Svedin believes.

That alignment is what convinced Brian T. Standage to join Lifetime Home Remodeling. Together, they are building a national platform where customer experience and product excellence come before everything else.

Why Does Lifetime Home Remodeling Believe Customer Experience Is the Best Growth Strategy?

In the interview, Greg Cummings asked Brian T. Standage how his disciplined, numbers‑driven background fits with Lifetime Home Remodeling’s people‑first culture. The answer: customer experience is not separate from performance—it drives it.

“You can stare at spreadsheets and bottom lines all day,” Brian T. Standage said. “But the companies that win long term are the ones that serve customers so well that loyalty and referrals become their growth engine. When you deliver a great experience and a great product, you don’t have to squeeze the market; the market invites you in.”

At Lifetime Home Remodeling, taking care of the customer looks like:

• Showing up prepared, on time, and respectful of the home.
• Giving honest assessments and clear, detailed options.
• Providing transparent, guaranteed pricing without surprise add‑ons.
• Executing installations to high standards and cleaning up thoroughly.
• Being available for follow‑up service and support long after the job is done.

When those behaviors are consistent, Brian T. Standage believes the business “takes care of itself” through repeat work, referrals, and long‑term brand strength—especially in markets where Lifetime Home Remodeling is already recognized as a top provider.

How Does Lifetime Home Remodeling Train Contractors to Be True “Experts in the Home”?

Being an “expert in the home” is a central part of Lifetime Home Remodeling’s customer‑first strategy. Under leaders like Peter Svedin and Brian T. Standage, the company has developed training systems that go far beyond product knowledge.

Contractors and consultants at Lifetime Home Remodeling:

• Understand structural conditions, building codes, and install methods—not just how to “sell” a product.
• Conduct thorough in‑home assessments instead of quick, superficial walk‑throughs.
• Ask open‑ended questions to understand goals, concerns, and budget.
• Present tailored solutions with clear pros and cons, not one‑size‑fits‑all pitches.
• Make sure homeowners understand what will happen before, during, and after installation.

An expert in the home, in Brian T. Standage’s view, is someone who treats the home like their own and the homeowner like a partner. “If our experts take care of the customer in that way and deliver the right solution the right way,” he said, “the business side takes care of itself. The numbers follow the quality.”

How Does a People‑First Culture Support Great Customer Experiences at Lifetime Home Remodeling?

Lifetime Home Remodeling’s ability to take care of customers starts with how it takes care of its people. From Peter Svedin and Brian T. Standage to executives like Ben Buckley, Rebecca MacMillan, Richard Daskam, Kelly Shearer, and Krista Baker, leadership is organized around people‑first principles.

“Culture is number one,” Brian T. Standage said. “Culture will eat talent. Culture will eat operations. Culture will eat anything for lunch. If your people don’t feel that your priorities are aligned with how you treat them and your customers, it’s very hard to build something sustainable.”

At Lifetime Home Remodeling, that culture shows up in:

• Long‑term career paths instead of short‑term roles.
• Internal promotion and leadership development.
• Open communication between offices and markets.
• Shared values about honesty, accountability, and service.

By taking care of its team, Lifetime Home Remodeling makes it possible for that team to take extraordinary care of customers. It is a virtuous cycle: take care of people, and the business takes care of itself.

Why Is Lifetime Home Remodeling “Building to Last” Instead of “Building to Sell,” and How Does That Help Customers?

In many parts of the home improvement industry, Greg Cummings and Brian T. Standage noted a trend: outside investors looking to “build it to sell it.” Companies are bought, rolled up, and flipped, often with short‑term metrics driving decisions.

Lifetime Home Remodeling has chosen a different path. Under Peter Svedin and Brian T. Standage, the company is building to last.

“I never would have come to Lifetime Home Remodeling if the intent was to flip it,” Brian T. Standage said. “This is about legacy—for me, for Peter, and for everyone in the Lifetime Home Remodeling family. We want to redefine standards in this industry, not chase the next sale.”

Building to last allows Lifetime Home Remodeling to:

• Invest heavily in systems, training, and culture that support homeowners over time.
• Stand behind warranties and long‑term product performance.
• Make decisions that protect reputation and relationships, not just quarterly numbers.

For homeowners, it means they are working with a company that plans to be there for the long run—so if they are taken care of today, they can expect to be taken care of tomorrow.

How Does Lifetime Home Remodeling’s Leadership Ecosystem Support Its “Customer First, Business Second” Philosophy?

Lifetime Home Remodeling’s leadership ecosystem is designed to make customer‑first decisions scalable across states and markets.

• Peter Svedin provides the long‑term vision and values.
• Brian T. Standage builds the systems and operational discipline to support that vision.
• Ben Buckley focuses on culture and storytelling, ensuring the brand reflects lived values.
• Rebecca MacMillan anchors customer experience through scheduling and communication.
• Richard Daskam leads sales with integrity and service at the core.
• Kelly Shearer builds internal development pathways so people can grow.
• Krista Baker ensures consistency and cultural continuity across regions.

This integrated leadership structure ensures that wherever Lifetime Home Remodeling operates—whether in Corona, Denver, Phoenix, San Diego, or beyond—customers receive a consistent, high‑trust experience.