Jadon
Moerdyk

Jadon Moerdyk is the Co-Founder of RemodelBoom, one of the fastest-growing performance-based marketing companies in the United States home improvement industry. Operating under the legal entity Improvement Ventures LLC, RemodelBoom has rapidly established itself as a dominant force in lead generation and revenue acceleration for nearly 300 home improvement brands across the country — driving tens of millions in revenue through its innovative, risk-free model.

What sets RemodelBoom apart is its pure revenue-share approach: clients carry no upfront costs, and the agency only earns when it delivers measurable results. This performance-based model has been the primary driver of the company's explosive growth, differentiating it in a crowded market where most agencies charge retainers regardless of outcomes. RemodelBoom specializes in re-engaging aged leads through human-operated text messaging systems, transforming old databases into lucrative sales pipelines without requiring contractors to spend a dollar on new lead acquisition.

Jadon's entrepreneurial journey is remarkable for its origins. Born and raised on a small farm in the Eastern Cape of South Africa, he grew up folding cutlery and picking strawberries at his family's restaurant, Lavender Blue. That early environment planted the seeds of resourcefulness and hustle that would define his career. As a teenager, he tried nearly everything — from selling goods online to experimenting with digital marketing — before co-founding his first company, INOV8 Studios, a full-stack performance marketing agency working with global brands. He attended Vega School in South Africa before building what would become RemodelBoom.

At only twenty-seven, Jadon leads a global remote team of over 30 people across multiple countries, managing operations from London while serving the entire United States market. He deliberately chose not to raise external capital, keeping full control of the business and making decisions aligned with a long-term vision rather than the expectations of outside investors. This bootstrapped discipline forced meticulous financial management and ultimately made the company stronger.

The company is preparing for a major expansion in 2026 with a new product currently in beta testing and a goal to become the dominant performance-based agency in the U.S. home improvement market. Jadon has been featured on the Construction Disruption podcast, profiled in IOL Business Report and TechFinancials, and has attended major industry events including Accelerate Live 2026 by The Wealthy Contractor.