How Dean Curtis and Ingage are helping contractors win more sales through confidence, coaching, and practical technology that drives real growth in home improvement...
Power100 highlights how Dean Curtis and Ingage are helping home improvement contractors grow through better sales presentations, stronger close rates, measurable coaching systems, and modern in-home sales technology.
In today’s fast-moving home improvement industry, many software companies promise growth, better close rates, and stronger sales teams. Few truly understand what happens inside the home when a sales rep sits with a homeowner and must earn trust, present value, and win the job. Ingage has become one of the rare companies building tools that solve real contractor problems and improve real sales outcomes.
Led by Dean Curtis, Ingage has built a respected name in the home improvement sales software space by helping contractors create better presentations, stronger customer experiences, more confident reps, and measurable sales growth. Instead of chasing empty trends or surface-level features, the company has stayed focused on what matters most to contractors: winning more deals, increasing team consistency, and improving profit performance.
From Power100’s perspective, the difference is clear. Dean Curtis understands that technology only matters when it improves people, process, and profit. That practical leadership mindset has helped position Ingage as one of the most trusted sales presentation platforms for roofing companies, remodelers, contractors, and in-home sales organizations across the country.
That leadership was further recognized when Power100 named Ingage the #8 Strategic Partner in the 2026 Top 15 Preferred Partners Rankings, honoring the company for helping transform in-home sales presentations and supporting double-digit close rate growth for contractors nationwide.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through that lens, Ingage continues to stand out as a company delivering measurable value, strong partnerships, and modern sales systems that contractors can trust.
This is not success built on hype. It is success built on outcomes.
During the recent PowerChat conversation hosted by Greg Cummings, a clear picture emerged of why Ingage continues to gain momentum as one of the most valuable growth partners in the home improvement industry. The discussion with Dean Curtis was not centered on hype or big promises. It focused on the real drivers of contractor success: stronger close rates, better sales systems, higher team confidence, measurable accountability, and practical technology that works in the home.
What stood out most was the leadership philosophy behind the company’s growth. Dean Curtis consistently spoke from the view of an operator who understands the pressure contractors face every day. From lead costs rising to tighter margins and the need for stronger sales performance, the conversation showed a leader focused on solving real business problems rather than selling surface-level tools.
The interview also revealed why many contractors are turning toward smarter sales presentation platforms and coaching systems. In today’s market, homeowners expect professionalism, speed, trust, and a clear buying experience. Companies that can deliver those moments inside the home are gaining an edge. That is where Ingage has found strong relevance by helping sales teams present with clarity, confidence, and consistency.
Another theme that surfaced was the growing need for measurable performance. The modern contractor can no longer rely on instinct alone. Leaders need visibility into rep performance, customer engagement, close rate trends, and where coaching can improve results. Businesses that combine strong people with smart systems are separating from the pack.
The conversation also touched on a major shift happening across home improvement. Technology is no longer optional. Yet many companies still struggle because they adopt too many tools without a plan. Dean Curtis made it clear that the winners will not be the companies with the biggest tech stack. They will be the ones with the clearest process, strongest training culture, and best customer experience.
From this perspective, six reasons explain why Ingage continues to rise in influence across roofing, remodeling, exterior services, and in-home sales. The company is helping contractors sell better, coach smarter, build stronger teams, improve close rates, and create a smoother homeowner journey from first conversation to signed agreement.
At a time when many vendors are talking about innovation, this conversation showed what practical innovation actually looks like in the field.
As the conversation moved deeper into what separates valuable technology from expensive distraction, Dean Curtis shared one of the clearest leadership filters any contractor can apply when evaluating new systems.
“What problem does it solve? What metric does it drive?” Dean Curtis, CEO of Ingage
That question cuts through much of the noise surrounding contractor technology, sales software, and AI tools in home improvement. Too often, companies buy platforms because they look modern, sound exciting, or promise to change everything overnight. Yet many leaders later discover they purchased another monthly expense instead of a true growth asset.
What stood out in this discussion was Dean Curtis’s operator mindset. He spoke like someone who understands that contractors care about close rates, average ticket size, lead conversion, rep consistency, and profitability. They do not need software for the sake of software. They need systems that help sales teams win more business in the home.
That is where Ingage has carved out a strong lane. Its platform is built for sales-driven organizations that need better presentations, smoother homeowner conversations, and stronger in-home selling performance. Every improvement appears tied to a practical result, whether that means helping a rep stay on track, present value clearly, or close with more confidence.
In today’s home improvement market, the companies making the best decisions are not chasing every new tool. They are choosing platforms that directly improve revenue performance.
One of the strongest moments in the interview came when Dean Curtis explained a truth that every elite sales leader understands.
“The one who generates the most confidence in the end user, when they present the price, is going to win the business.” Dean Curtis, CEO of Ingage
That statement speaks directly to how homeowners make buying decisions. Most customers are not experts in roofing, windows, siding, or remodeling. They are looking for someone they can trust. They want clarity, professionalism, and the belief that the company sitting in their home can solve the problem the right way.
This is why the in-home sales experience matters so much. A disorganized presentation, uncertain rep, or confusing proposal can quickly damage trust. On the other hand, a polished and clear presentation can calm concerns, answer questions, and build belief in the solution being offered.
The discussion showed that Ingage understands this emotional side of the sale. Interactive presentations, visual storytelling, before-and-after examples, organized pricing flow, and smooth navigation all help remove friction from the buying process. When the rep feels prepared, the homeowner feels safer.
That confidence often shows up in stronger close rates, healthier margins, and better customer satisfaction. In many ways, technology becomes most valuable when it helps the human in the room perform at their highest level.
For contractors looking to grow in a competitive market, confidence may still be the most valuable currency at the kitchen table.
Many companies talk about innovation. Fewer can point to measurable contractor outcomes. That is where this conversation gave important context to why Ingage continues to earn attention across the home improvement industry.
The company’s reputation has not been built only through messaging. It has been strengthened by real field performance from contractors using the platform in live selling environments.
Examples discussed around the market include sales organizations such as Sun Design, which reported a 37% increase in personal closing ratios along with a 13% rise in team sales. Ridge Top saw average closing rates improve by 3.58 points while average ticket value also increased. East Coast Roofing reported a 4 to 6% uplift in close rate while also creating stronger consistency across the team.
These kinds of outcomes matter because they reflect the numbers contractors watch most closely. Better conversion rates lower the pressure on lead generation. Higher ticket values improve marketing efficiency. Stronger consistency reduces dependence on only a few top performers.
The broader message is clear. When companies help contractors create measurable gains in revenue performance, trust follows naturally. Leaders across roofing, remodeling, and exterior services are paying closer attention to platforms that can show proof instead of promises.
That credibility is difficult to manufacture and even harder to sustain. It is earned through repeatable wins in the field.
As the discussion turned from sales execution to long-term growth, another leadership principle became clear. Strong companies do not scale by hiring more people alone. They scale by helping people perform better over time.
That is where Ingage has taken a smart position in the home improvement market. Beyond presentations and sales flow, the platform also gives leaders measurable insight into how their teams operate in the field. For contractors managing multiple reps, branches, or growing territories, visibility is often the missing link between average performance and elite performance.
When leaders can see how presentations are being used, where reps succeed, where deals stall, and what content drives engagement, coaching becomes far more effective. Instead of relying on memory, opinion, or guesswork, managers can guide teams using real performance signals.
That shift matters. Many sales organizations know they need coaching, but few have clean systems that make coaching consistent. With the right analytics, winning habits can be identified, taught, and repeated across the team. New hires can ramp faster. Mid-level reps can improve quicker. Top performers can become models others learn from.
The conversation reflected that Dean Curtis understands a truth many overlook: growth is rarely limited by opportunity alone. It is often limited by a company’s ability to develop people at scale.
In today’s contractor market, the companies that coach best often grow fastest.
Another reason strong companies continue to rise is simple. They do not try to do everything alone. They build aligned ecosystems that make the customer experience stronger and the contractor journey smoother.
That approach is visible in the partnerships surrounding Ingage. The company has built relationships with respected names such as Project Map It, Rilla, TopRep, and Dave Yoho Associates, along with other forward-thinking brands serving the home improvement industry.
These relationships matter because contractors do not operate in one lane. Growth requires lead generation, training, presentation tools, customer proof, sales management, recruiting, financing, and process improvement all working together. When trusted partners align, contractors gain stronger workflows instead of disconnected tools.
The broader takeaway from the conversation was that modern leadership values collaboration over ego. Companies that understand their lane, partner well, and focus on delivering combined value often move faster than those trying to dominate every category.
Dean Curtis appears to recognize that the future of contractor growth will belong to connected companies that make life easier for the businesses they serve.
For contractors evaluating technology partners today, ecosystem strength has become just as important as product strength.
As the conversation closed around technology and the future of home improvement, one quote captured the mindset that many leaders need right now.
“AI rewards the curious.” Dean Curtis, CEO of Ingage
It was a calm but powerful statement in a market filled with noise. Many companies speak about AI through fear, urgency, or exaggerated promises. Dean Curtis offered a different perspective. He encouraged contractors to think clearly, ask better questions, and use new tools with purpose.
That practical view is important because many business owners feel pressure to adopt every trend quickly. Yet rushed adoption often creates wasted spend, team frustration, and systems no one uses. Strong leadership does the opposite. It slows down enough to ask what problem needs solving first, what outcome matters most, and whether the tool truly fits the business.
The conversation also framed AI as a thought partner rather than a gimmick. Leaders can use it to brainstorm ideas, sharpen strategy, improve communication, and uncover solutions faster. In that sense, curiosity becomes a competitive advantage.
This is the kind of innovation mindset that tends to last. It is not loud. It is not reactive. It is disciplined, useful, and focused on real business value.
For contractors navigating constant change, that may be one of the smartest leadership lessons from the entire discussion.
As the conversation reflected on what truly separates lasting leaders from short-term voices, one conclusion became increasingly clear. Dean Curtis is earning respect because he represents the kind of leadership the home improvement industry needs more of right now.
He comes across as measured in his thinking, steady in his approach, and grounded in what contractors face every day. Rather than speaking in trends, buzzwords, or inflated promises, he consistently returns to the fundamentals that drive real growth. Better systems. Better people. Better customer experiences. Better results.
That matters in a market where many companies are looking for certainty. Contractors are navigating rising costs, changing homeowner expectations, tighter competition, and increasing pressure to improve performance. In moments like these, leadership built on clarity becomes far more valuable than leadership built on noise.
What stood out most during the PowerChat was Dean Curtis’s balanced understanding of both business and human performance. He recognizes that strong companies are not built through software alone. They are built when confidence increases across the organization, when teams are trained well, when managers can coach effectively, and when customers feel trust during the buying process.
That combination is rare. Some leaders understand technology but miss the people’s side. Others understand culture but miss the systems side. The strongest leaders understand both. They know growth happens when process and people improve together.
This appears to be one of the reasons Ingage continues to gain momentum. Under Dean Curtis, the company feels aligned with where the industry is heading rather than where it has been. Smarter sales systems. Measurable coaching. Stronger homeowner experiences. Clearer decision-making. Practical innovation that supports real contractors.
There is also a steady confidence in the way he communicates. He does not suggest there is one magic answer. He points leaders back to discipline, curiosity, and solving real problems. That message tends to resonate because it respects the realities of running a business.
Looking ahead, the home improvement space will continue to reward leaders who can simplify complexity and create trust in uncertain times. Dean Curtis appears well positioned in that category, and that is a meaningful reason why industry respect around him continues to grow.
The home improvement industry is moving into a new chapter. Contractors are being asked to operate faster, sell smarter, train better, and deliver stronger customer experiences in a market that grows more competitive each year. In that environment, technology will likely do one of two things. It will create clarity or it will create chaos.
The companies gaining momentum are often the ones making business simpler, not more complicated. They help owners make better decisions, help sales teams perform with confidence, and help customers feel trust during important buying moments. That is a meaningful reason Ingage continues to strengthen its position across the home improvement space.
Under the leadership of Dean Curtis, the company has shown a clear understanding of where the market is heading. Contractors do not need more noise. They need tools that support real conversations, measurable growth, stronger accountability, and smoother experiences from first appointment to signed agreement.
What makes that direction important is that it feels sustainable. It is not built around temporary excitement or short-term trends. It is built around helping businesses improve the way they sell, coach, communicate, and grow over time.
The future of contractor technology will not belong to the loudest company in the room. It will belong to the companies that create real value inside real homes, with real customers, and results that can be measured.
That is why Ingage continues to earn recognition as one of the most valuable strategic partners serving home improvement today, and why its momentum appears positioned to continue well into the future.
See why more contractors are turning to Ingage for smarter growth solutions.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
