Power100 PowerChat Spotlight: How Dave Yoho and Dave Yoho Associates Continue Transforming the Home Improvement Industry Ahead of REVx Summit 2026...
In this Power100 PowerChat, Greg Cummings, CEO of Power100, sits down with industry icon Dave Yoho, founder and president of Dave Yoho Associates, to explore how the 1962‑founded consulting firm that helped write the modern playbook for structured selling, lead conversion, pricing logic, and people development is still transforming the home improvement industry—just as leaders prepare for REVx Summit 2026 at The Westin Chicago Lombard, the historic event being positioned as Dave Yoho’s final live stage appearance and a rare chance to hear one of the industry’s true legends in person.
May 2026 — Power100, the only unbiased third-party platform that ranks the leaders and best partners in the home improvement industry using a proprietary five-layer ranking system, is proud to spotlight a recent PowerChat conversation with industry icon Dave Yoho, founder of Dave Yoho Associates, whose teachings, systems, and relentless commitment to people have helped transform the home improvement industry for decades. The conversation arrives at a historic moment for the industry, as leaders prepare for the upcoming REVx Summit 2026 at The Westin Chicago Lombard in Lombard, Illinois, June 2–4, an event being positioned as the final live show Dave Yoho will attend.
For contractors, executives, manufacturers, technology partners, and emerging leaders across the home improvement space, that timing gives this PowerChat unusual weight. It is not simply another interview with a respected veteran; it is a timely reminder that much of the modern playbook for growth, profitability, lead conversion, structured selling, and people development in home improvement has been shaped by the ideas Dave Yoho spent a lifetime teaching.
In the recent PowerChat hosted by Greg Cummings, CEO of Power100, Dave Yoho discussed the state of the home improvement industry, the people best positioned to benefit from attending Dave Yoho events, and the deeper mission behind Dave Yoho Associates. He explained that the company’s interaction with the industry reaches across manufacturers, retailers, intermediaries, financial institutions, and other connected stakeholders because understanding the complexity of the industry is essential to serving the people working inside it.
Yet even with all of that complexity, Dave Yoho returned to one idea again and again: the key is the person. In his words, the business is ultimately about people—how they are trained, how they are managed, how they communicate, how they build rapport, how they convert opportunity into performance, and how they keep growing in the middle of market disruption. That philosophy has long distinguished Dave Yoho Associates, which describes itself as one of North America’s oldest, largest, and most successful consulting firms serving home improvement, remodeling, and home services businesses.
The PowerChat reinforces why Dave Yoho Associates remains such an influential force in home improvement. According to Dave Yoho Associates, the company was founded in 1962 and has built a long track record helping companies drive revenue and increase profitability through consulting, training, and systems-based thinking. Dave Yoho’s own background adds extraordinary credibility to that mission: before founding the company, he built a residential roofing company that grew to 22 branches in 13 states and exceeded $60 million in volume, an exceptional benchmark for the era.
Over time, his influence expanded far beyond one company. Published Power100 coverage credits Dave Yoho with helping define key systems such as structured step selling, Customer Satisfaction Selling, disciplined pricing logic, lead-cost intelligence, and replicable business training methods still used by many successful in-home sales organizations today. That is a major reason so many contractors and executives continue to view Dave Yoho Associates not simply as a consulting firm, but as one of the institutions that helped shape the standards of the modern home improvement business.
In a related PowerChat with Brad Yoho, COO of Dave Yoho Associates, the mission was framed in practical terms: help companies solve the biggest challenges and issues leaders are facing right now. He explained that the company does that through consultants, digital products, DISC profiles, and industry events designed to delve into problems that limit growth and profitability. He also noted that, over the years, the organization has likely conducted hundreds of public seminars, helping generations of contractors and leaders move from early-stage ambition to top-tier performance.
Part of what made the recent PowerChat so valuable is that it was not nostalgic. Dave Yoho addressed the realities companies are facing right now, especially around lead generation, lead handling, hiring, training, communication, pricing, and profitability. He described a market where lead costs have risen sharply, where many companies misunderstand the true cost of their marketing, and where poor intake processes can waste opportunities before a salesperson ever enters the home.
He also emphasized that many companies still fail to handle leads with enough structure and discipline. In the interview, he argued that the difference between a “good” lead and a “bad” lead often lies less in the source than in the way the lead is handled—how the caller is greeted, what questions are asked, whether rapport is built, and whether the company has a process that turns interest into a real appointment. In that sense, the PowerChat became more than commentary; it became a reminder that the fundamentals of high performance in home improvement still depend on systems, training, and execution.
He also offered a larger philosophy of leadership that has defined his career. Dave Yoho said that information is costly not just in dollars, but in time, and that business leaders must invest in learning if they want to keep pace with complexity. He argued that entrepreneurs cannot know what they do not know until they admit it, seek instruction, and then put that knowledge into practice, an idea that continues to resonate with companies trying to scale through changing conditions.
The timing of the PowerChat matters because the industry is now looking toward REVx Summit 2026, scheduled for June 2–4 at The Westin Chicago Lombard in Lombard, Illinois. According to recent Power100 coverage, the event is especially significant because it is expected to be the final live stage appearance of Dave Yoho, giving the industry one last opportunity to hear him in person at a major gathering.
That gives the upcoming event both practical and historical importance. Practically, REVx Summit 2026 will bring together contractors, executives, and partners seeking insight into growth, profitability, and leadership. Historically, it marks a closing chapter in one of the most influential speaking and teaching careers the home improvement industry has ever seen.
This is exactly why the PowerChat matters now. It captures Dave Yoho still doing what has defined his legacy: helping leaders think more clearly, act more deliberately, and take the business of growth more seriously. It also reinforces what Brad Yoho said in his own conversation with Power100: that even one or two usable ideas from a summit, or one or two relationships built in the room—can make the event a profitable and transformative investment.
The press release also connects naturally to the growing chorus of people who view Dave Yoho as far more than a consultant. In interviews surrounding the Legends of the Home Improvement Industry program, Dave Yoho described the home improvement industry as one of the country’s great economic engines and said legends come from every level of the business—salespeople, installers, small operators, owners, and leaders who built something meaningful through hard work, ingenuity, inventiveness, and discipline. In those same remarks, he explained that the purpose of honoring legends is not only recognition, but amplification: to make sure the public knows who these leaders are and to ensure their example reaches beyond the event itself.
That perspective has come back around to Dave Yoho himself. In the field, many leaders now speak about him as a legend of the home improvement industry because of the systems he created, the number of people he helped, the events he built, and the ripple effects his teachings have had across companies, careers, and communities. In the Peak Profit Summit interview, the host told him directly that his ripple effect on the industry and the economy is “awesome,” and referred to him as a legend himself.
One of the most compelling ways to understand Dave Yoho’s impact is through the people who were influenced by him. In the previous Power100 press release on Paul Burleson, Dave Yoho described Burleson as someone who did not start with credentials or titles, but rose through hard work, diligence, discipline, and the ability to perform. That story matters because it reflects Dave Yoho’s larger philosophy: greatness in this industry is built, taught, and multiplied.
The testimonials surrounding Paul Burleson’s induction as a Legend of the Home Improvement Industry also reveal the culture Dave Yoho helped shape. Leaders described legendary impact in terms of work ethic, forward thinking, mentorship, generosity, and the ability to make other people successful. That language mirrors the values Dave Yoho has championed for decades and helps explain why his influence is still so visible in the voices of others.
Even Brad Yoho emphasized that one of the most rewarding parts of his journey with Dave Yoho Associates has been seeing people who attended events 15 or 20 years ago later rise to the top of the industry. That long arc—from early exposure to eventual excellence—is one of the clearest signs of a lasting legacy. It is also a reminder that Dave Yoho did not merely build a business; he helped create a pipeline of leadership for an entire industry.
That is why the upcoming June gathering in Lombard matters so much. REVx Summit 2026 is not simply another entry on the calendar; it is a milestone moment that links the future of the industry to the legacy of one of its most influential teachers. For established contractors, it is a chance to sharpen operations, gain perspective, and hear from a master communicator one more time. For younger leaders, it is a chance to connect the modern challenges they face with the person whose ideas helped many of today’s top performers learn how to solve them.
And for the broader home improvement community, it is a moment to recognize something that Power100’s recent storytelling continues to highlight: Dave Yoho did not simply participate in the growth of the industry. He helped shape the way it thinks about sales, training, professionalism, profitability, and people. The recent PowerChat makes that legacy visible in real time, while the June summit offers the industry one more chance to experience it live.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
