Sebastian
Jimenez

Sebastian Jimenez is the Founder and CEO of Rilla, the virtual ridealong software for outside sales and service that is transforming how field sales teams across dozens of industries learn, coach, and close deals. Ranked #2 Preferred Partner (Tie) in the 2026 Power100 rankings, Rilla has rapidly established itself as one of the most innovative and impactful technology platforms in the home improvement industry and beyond, serving sales people in solar, roofing, home remodeling, home services, CPG, telco, medical, finance, retail, and the 12 million+ sales professionals who sell offline. Founded in October 2019, Rilla uses AI to record, transcribe, and analyze in-person sales conversations, providing sales managers with virtual ridealong capabilities that eliminate the need to physically accompany reps on every sales call. The platform makes offline commerce as searchable as Google did for the web — giving sales leaders unprecedented visibility into what's actually happening in the field. Rilla's technology helps companies identify winning sales behaviors, coach underperforming reps, and replicate what top performers do differently, all from data that was previously invisible. Sebastian is a Cloud 100 Rising Star and has built Rilla into one of the fastest-growing startups in the sales technology space. The company's first internal hackathon produced the main product launch of The Rilla Masters 2026, demonstrating the company's commitment to innovation and speed. Rilla's impact has been celebrated in memorable ways — including putting 100 contractors on a Mega-Yacht, a testament to the results the platform delivers for its customers. Before founding Rilla, Sebastian studied at New York University, earning a Bachelor of Science in Econometrics and Quantitative Economics (2014–2018). He also attended the Yale Young Global Scholars program, studying Politics, Law and Economics (2013). He is bilingual in English and Spanish (both at native or bilingual proficiency), reflecting his international perspective. Sebastian is a Greg Cummings mutual connection on LinkedIn, and Rilla's co-founder and CTO Christopher Martin leads the technical vision. The company is based in the Greater New York City area and serves customers nationally.