Steve
Rafferty

Steve Rafferty is the Founder and CEO of ActiveProspect, the leading SaaS platform for consent-based marketing that has processed over one billion internet leads for brands across a wide range of industries, including home improvement. Founded in 2004 and headquartered in Austin, Texas, ActiveProspect has become the industry standard for companies looking to acquire customers through compliant, consent-driven lead generation. Steve founded ActiveProspect after experiencing firsthand the problems companies faced when managing online lead generation campaigns. Armed with a vision for a consent-first approach, he built a product suite — including TrustedForm, LeadConduit, and SuppressionList — that gives companies the insight and control needed to take real-time action on their leads. TrustedForm has been recognized by the LeadsCouncil as the industry best for TCPA compliance, and it remains the gold standard for verifying and documenting proof of consumer consent. Under Steve's leadership, ActiveProspect bootstrapped profitably for years before taking a strategic growth investment from Five Elms Capital in 2020, following 50% revenue growth in 2019. The company has since acquired LeadsBridge, expanding its international reach and integration capabilities. ActiveProspect's platform now handles integrations, data verification, data enhancement, and consent documentation for legal compliance across the performance marketing ecosystem. Steve is a serial entrepreneur and marketing technology expert. Before ActiveProspect, he founded Galt Media, Inc. in 2002, a performance-based internet marketing company specializing in online lead generation, which he sold in 2005. Earlier in his career, he worked in business development at Bang Networks (an internet-based broadcast technology company backed by Sequoia Capital) and at Chipshot.com (also Sequoia-backed). Steve holds an MBA from Harvard Business School, a BS in Engineering from Tulane University, and an Engineering degree from Trinity College Dublin. In 2023, he received the prestigious Tim Burke Pioneer Award from the Consumer Consent Council, recognizing his exceptional contributions to the performance marketing space. His son Duran is a professional goalkeeper for San Diego FC and has represented the U.S. U-20 National Team.