A powerful conversation on how the home improvement industry is shifting from chasing lead volume to building smarter systems that prioritize quality, conversion, and real contractor growth...
At the Angi and Hatch event in Las Vegas, Angi CEO Jeffrey Kip shares how a shift toward high quality lead generation, homeowner choice, and improved conversion systems is transforming contractor growth and redefining success in the home improvement industry.
At the Angi and Hatch event in Las Vegas, two of the most influential forces in the home improvement industry brought together top contractors, marketing leaders, and growth partners to address one of the most important challenges facing the market today. As a leading home services platform, Angi continues to shape how homeowners connect with trusted professionals, while Hatch empowers contractors with tools to manage, nurture, and convert leads into real revenue. This collaboration created a powerful environment focused on lead generation strategy, contractor growth, and scalable systems for success in the home improvement space.
The event highlighted a shared mission among partners and industry leaders to improve how contractors access opportunities, increase efficiency, and build sustainable businesses. With partners such as Owens Corning and ABC Supply contributing to the broader ecosystem, the event positioned itself as a key moment in aligning the full contractor growth journey from lead to completed project.
Power100’s presence at the Angi and Hatch event reflects its commitment to capturing and sharing the most important conversations shaping the future of the home improvement industry. Through exclusive leadership interviews and real-time insights, Power100 continues to highlight the strategies, challenges, and breakthroughs that define today’s top-performing companies and executives.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry.
By engaging directly with leaders like Greg Cummings and Jeffrey Kip, Power100 provides a deeper understanding of how platforms, technology, and leadership thinking are coming together to transform contractor growth across the country.
At the Angi and Hatch event in Las Vegas, one conversation stood out as a clear reflection of where the home improvement industry is heading. In a focused rapid fire interview, Greg Cummings engaged with Jeffrey Kip to explore a question that many contractors across the country are asking right now. Can lead generation platforms still be trusted to drive real business growth?
The purpose of this discussion was not to promote a platform, but to confront a reality. Many contractors have experienced inconsistent results from lead generation systems in the past. This conversation created space to address those concerns directly while also offering a forward-looking view of what is changing and why it matters now. Set within the broader context of the Angi and Hatch event in Las Vegas, the discussion became a key moment where strategy, experience, and future direction came together.
The audience for this conversation extends far beyond the room it took place in. It speaks directly to home improvement business owners, sales leaders, and growth focused contractors who rely on lead generation to fuel their operations. It also connects with marketing teams and technology partners who are actively shaping how leads are generated, managed, and converted into revenue.
What makes this moment especially important is its industry-wide relevance. As the home improvement sector continues to grow, so does the need for more efficient and reliable systems that connect homeowners with the right professionals. The conversation highlights a shift that impacts not just one platform, but the entire ecosystem of lead generation, contractor sales, and customer experience.
The scale of this impact is significant. When platforms that serve millions of homeowners and contractors begin to rethink how leads are created and delivered, it influences how businesses plan, invest, and scale. This is no longer a small adjustment. It is a reset in how growth is built.
At the Angi and Hatch event Las Vegas, the rapid fire conversation between Greg Cummings and Jeffrey Kip moved quickly, but the ideas behind it carried real weight. What unfolded was not a simple update on lead generation. It was a deeper look into how contractor growth is being rebuilt from the ground up. Each part of the discussion pointed toward a larger shift happening across the home improvement industry.
For years, many contractors believed that growth came from getting as many leads as possible. That belief shaped how businesses spent money, built teams, and measured success. But that approach often led to wasted time, missed opportunities, and rising frustration.
In this conversation, Jeffrey Kip made it clear that this model is changing. The focus is no longer on sending more leads, but on sending the right ones.
“We’ve put an enormous effort into raising the quality of our leads for our pros,” said Jeffrey Kip, CEO, Angi.
Instead of flooding contractors with low intent inquiries, the goal is now to connect them with homeowners who are ready to move forward. This reduces noise and increases the chance of real jobs being won.
Across the Angi and Hatch event in Las Vegas, this idea stood out as a defining shift. Contractors are beginning to see that fewer, stronger opportunities can produce better results than high volumes of weak leads. This is reshaping how growth is planned and how success is measured.
There is no ignoring the past. Many contractors have had negative experiences with lead generation platforms. That history has created doubt and hesitation across the industry.
During the interview, this concern was addressed directly. Instead of avoiding the issue, the conversation acknowledged it and shifted toward what has changed.
Jeffrey Kip spoke about the steady work that has gone into improving how leads are created and delivered. This has not been a quick fix, but a focused effort over time.
“We have methodically over the last couple of years improved the lead quality,” he explained.
This message carries weight because it is grounded in consistency, not hype. It also opens the door for contractors who stepped away in the past to take another look at what the platform has become today.
At a time when trust plays a major role in business decisions, this shift signals a move toward stronger, more reliable partnerships between platforms and contractors.
One of the most important ideas shared during the Angi and Hatch event Las Vegas was the focus on what Jeffrey Kip described as the key moment that matters most.
The goal is simple. A homeowner finds a professional, hires them, and the job gets done.
“Our goal is that a homeowner finds a quality pro to do their job well. And our goal is that pros get the kind of work they need to build their business,” he said.
This focus removes the distractions that often come with lead generation metrics. It is no longer about how many calls or clicks are generated. It is about whether those interactions turn into real work.
This way of thinking brings clarity to contractors. It simplifies decision making and puts attention on outcomes that actually drive revenue.
As this mindset spreads, the home improvement industry is beginning to move toward a more grounded and results based approach to growth.
Another major shift discussed in the interview points to how connections between homeowners and contractors will happen moving forward.
Instead of platforms deciding which contractor gets matched with a homeowner, the process is moving toward homeowner choice.
“We’re moving to a model where the homeowners always choose the pros who work for them,” said Jeffrey Kip.
This change may seem simple, but its impact is significant. When a homeowner selects a contractor directly, the level of interest is much higher. This creates stronger conversations and increases the chances of closing the job.
It also removes the frustration of unwanted calls and mismatched opportunities. Both sides enter the interaction with clearer intent.
This shift represents a move toward a more balanced and respectful marketplace, where both homeowners and contractors have a stronger voice in the process.
As the conversation continued, another idea became clear. Growth is no longer about how many leads come in. It is about how many jobs are actually won.
This introduces a new way of thinking about performance. Instead of tracking lead counts, contractors are starting to focus on conversion rates and close efficiency.
Jeffrey Kip connected this shift to the improvements being made across the platform. By increasing lead quality and giving homeowners more control, the chances of winning each job improve.
This creates a more stable and predictable path to growth. Contractors can plan better, invest smarter, and build stronger businesses over time.
The Angi and Hatch event Las Vegas made it clear that this change is not just a trend. It is becoming the new standard for how success is measured in the home improvement space.
As the discussion came full circle, it became clear that no single platform can drive growth alone. Success now depends on how well different parts of the industry work together.
Lead generation, lead management, and project fulfillment are no longer separate steps. They are connected parts of one system.
The Angi and Hatch event in Las Vegas brought this system into focus. Platforms like Angi help generate opportunity. Tools like Hatch help manage and convert that opportunity. Partners like Owens Corning and ABC Supply help deliver the final result.
Together, they create a complete path from the first homeowner search to the finished project.
This connected approach is shaping the future of the home improvement industry. Contractors who understand and adopt this system will be better positioned to grow in a more efficient and reliable way.
What emerged from the Angi and Hatch event in Las Vegas is not just a change in how leads are delivered. It is a deeper transformation in how the entire home improvement industry thinks about growth.
For many years, growth has been reactive. Contractors chased every lead, responded to every call, and hoped that volume would turn into revenue. That approach created pressure, inconsistency, and often left businesses guessing what would actually work.
Today, that model is being replaced by something far more intentional.
Growth is becoming strategic. Contractors are beginning to focus on selecting the right opportunities instead of chasing every possible one. With improved lead quality and clearer homeowner intent, businesses can now spend their time where it matters most.
This also marks a shift away from relying on a single platform to drive results. Instead, contractors are learning to leverage a connected system of tools and partners. Platforms like Angi help create opportunity, while solutions like Hatch help manage and convert those opportunities into real projects. Together, they create a more stable and complete growth path.
Another important change is the move from short term wins to long term scalability. Instead of focusing only on immediate jobs, contractors are building systems that allow them to grow consistently over time. This creates better planning, stronger teams, and more reliable revenue.
The result is a new kind of contractor. One who is not just busy, but effective. One who is not just growing, but growing with control and clarity.
Those who understand and adapt to this shift will not just move faster. They will build businesses that are more efficient, more predictable, and more profitable in a market that is becoming more competitive every day.
Beyond the conversation shared at the Angi and Hatch event Las Vegas, one of the clearest signs of where the industry is heading can be seen in how Angi is actively building new tools that connect homeowners to the right professionals faster and more effectively.
A major step in this direction is the launch of the Angi experience within ChatGPT. This move allows homeowners to go from asking simple questions about their projects to being guided toward trusted contractors in a more natural and direct way. Instead of searching across multiple pages and options, users can now move from conversation to connection in a smoother and more focused process.
This builds on the earlier introduction of Angi’s AI Helper, which has already shown strong results in helping homeowners take action. According to recent data, users who engage with this AI driven experience are three times more likely to request a quote from a skilled professional compared to those using traditional browsing methods. In addition, homeowners who begin their project journey through this tool are more likely to complete their projects successfully.
What makes this development important is how it aligns with the larger shift discussed throughout the event. The focus is not just on generating more activity, but on improving the quality of each interaction. By helping homeowners clarify their needs and connect with the right contractor earlier in the process, Angi is reducing friction and increasing the likelihood of real outcomes.
This approach also reflects a deeper commitment to meeting homeowners where they already are. As more people turn to conversational tools to research and plan projects, integrating directly into that experience allows Angi to stay relevant while also improving how contractors receive opportunities.
In the context of the lead generation reset, this is a clear example of action, not just strategy. It shows how technology can be used to create better alignment between homeowner intent and contractor expertise, ultimately leading to stronger results for both sides of the marketplace.
The conversation between Greg Cummings and Jeffrey Kip offers more than insight into a single platform. It brings clarity to a moment when many contractors are stepping back and rethinking how they grow, where they invest, and what truly drives results.
There is a growing awareness across the home improvement industry that not all growth is equal. The path forward is no longer about doing more. It is about doing what works, with greater focus and intention.
What stands out is a steady move toward systems that are built on trust, clear intent, and real outcomes. When homeowners are more confident in their choices and contractors are better aligned with the right opportunities, the entire experience improves for everyone involved.
This direction also brings a sense of stability. Instead of relying on unpredictable bursts of activity, contractors can begin to build businesses that feel more controlled, more consistent, and more aligned with long term success.
As the industry continues to evolve, the difference between those who struggle and those who lead will become more visible. It will not be defined by who has the most leads, but by who has built the clearest and most reliable path from opportunity to completed work.
That shift is already underway. And for those paying attention, it presents not just a challenge, but a real opportunity to grow in a smarter and more sustainable way.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
