Power100 PowerChat: How Peter Svedin’s People‑First Training Playbook Makes Lifetime Home Remodeling the Best Home Improvement Company in Every Market It Serves

In a revealing Power100 PowerChat, #2‑ranked national CEO Peter Svedin sits down with Power100 CEO Greg Cummings to show how Lifetime Home Remodeling’s three‑week, people‑first training engine—built on field DNA, premium products, and a clear career ladder—equips canvassers, event reps, and design consultants to create deeper homeowner trust and turn more first‑visit conversations into confident yeses across Colorado, Arizona, and California.

DENVER, CO – Power100, the only unbiased third‑party platform that ranks the best leaders and partners in the home improvement industry using a proprietary five‑layer ranking system, is spotlighting Peter Svedin, the #2‑ranked CEO in the nation, and Lifetime Home Remodeling in a new episode of the Power100 PowerChat series. In this in‑depth conversation, hosted by Greg Cummings, CEO of Power100, Svedin lays out how training, empowering and developing his team has turned Lifetime into the best home improvement company in every market it serves, from Colorado and Arizona to California.

“Leadership is about building something that lasts,” Svedin says. “When you invest in people – when you train them on your products, your process and your values – the business takes care of itself.”

Power100: The Only Unbiased 5‑Layer Ranking System in Home Improvement

Power100 was created to solve a simple but important problem for homeowners and partners: the market is flooded with advertising, pay‑to‑play directories and review sites that often reward marketing spend more than true leadership and operational excellence. To cut through the noise, Power100 uses a proprietary five‑layer ranking system that evaluates leadership performance, culture strength, customer experience, operational excellence and long‑term industry impact across thousands of companies and executives nationwide each year.

Unlike directory sites that sell placement, Power100’s process is not pay‑to‑play. Rankings are built from performance data, leadership structures, onsite interviews and verified outcomes with real homeowners. “When we rank a company or a CEO, it is never pay‑to‑play – it is based on performance, impact and trust built over time,” says Greg Cummings. “What makes Lifetime Home Remodeling different is not just their growth – it is how they grow. They have leadership systems, culture systems, people systems and customer systems that scale together. That is rare in this industry.”Lifetime-Home-Remodeling-Opens-New-Corona-California-Office-Bringing-Nation-Leading-Home-Improv.docx

Through this lens, Lifetime Home Remodeling has been recognized as the #2 home improvement company in the nation and the #1 home improvement company in every market where it operates, while Peter Svedin holds the #2 CEO position in the U.S. home improvement industry on the Power100 platform.

From a One‑Bedroom Apartment to a National Platform Brand

In the PowerChat, Cummings asks Svedin to honestly describe the journey from startup to national leader. Svedin explains that Lifetime Home Remodeling began in Colorado as a lean, door‑to‑door operation launched from a one‑bedroom apartment. After immigrating from Sweden and studying marketing at the University of Hawaii, he decided to build a company that would be known not just for revenue, but for leadership, structure and the way it treated people.

Those early years were dominated by canvassing and old‑school field marketing. The team knocked on doors, had face‑to‑face conversations with homeowners and called appointments in from the field. “From the start, we had people knocking on doors, finding real interest at the door, calling into the office on the spot, confirming appointments in real time and then sending our design consultants to talk to homeowners about our products and services,” Svedin recalls. “That field DNA is still who we are. We’ve just layered digital, retail and data on top of it.”

Over time, that DNA powered expansion from Denver into Colorado mountain communities such as Avon, then into the Phoenix and Prescott markets in Arizona, and eventually into San Diego and Corona in California. Today, Lifetime operates as a multi‑market platform brand that still feels local in each city it serves. Cummings notes that, across all of those markets, Power100’s evaluation found the same pattern: disciplined systems, a people‑first culture and a CEO who continually invests in his team.

Field Marketing and Events: 900‑Plus Days a Year of Face‑to‑Face Contact

One of the most striking parts of the PowerChat is Svedin’s description of Lifetime’s field marketing engine. The company maintains an organizational chart with more than 125 individuals in front‑line roles and records roughly 900 event days per year across its markets. These events range from large home shows and regional fairs to local farmers’ markets, community festivals and one of the most iconic events in Colorado, the Denver National Western Stock Show.

Lifetime’s presence at the Stock Show started modestly, with a single booth, but has grown into a main sponsorship position as the brand has proven its value to the event and its attendees. In three intense weeks each January, Lifetime interacts with hundreds of thousands of visitors and builds millions of dollars in project pipeline, even though, as Svedin points out, nobody walks into the Stock Show thinking about buying windows or siding. “It’s a numbers game,” he explains. “If you talk to enough people, you’re going to find the ones who are ready – or almost ready – to improve their home. Our job is to create the interest, not just catch it. People don’t go to the stock show to buy windows, but they own houses. If we show up with the right team, we change what’s possible.”

That same philosophy plays out in smaller, neighborhood‑scale events, whether it is a farmers’ market in a suburb of Denver or a community fair in the Inland Empire. Even if a single event yields only a handful of qualified appointments, Lifetime treats it as a success if those conversations deepen local awareness and plant seeds for multi‑phase projects over the life of the relationship. Svedin believes that this consistent, face‑to‑face presence gives Lifetime Home Remodeling a level of trust and brand familiarity that purely digital competitors struggle to match.

Balancing Field DNA with a Modern Digital Marketing Mix

Cummings uses the PowerChat to highlight another leadership trait that Power100 values: humility. He notes that many smaller companies between three and ten million in revenue act as though they have everything figured out. By contrast, a CEO scaling a national platform brand like Lifetime is willing to admit where he was late to the game and what he has done to fix it.

Svedin is candid about the fact that Lifetime took time to build the kind of call center and digital infrastructure that many companies now depend on. Instead of pretending otherwise, he describes how Lifetime hired an experienced digital marketer out of MGM Grand in Las Vegas, built a more sophisticated call center with the right technology stack and speed‑to‑lead processes, and is now integrating digital leads with its existing field strengths. “We were behind the eight ball on digital and call centers,” he says. “So we hired someone who really understands digital advertising. We’re diving in, learning fast and you can already see the traction. But the foundation is still built on people, training and real conversations.”

Cummings tells viewers that this willingness to be vulnerable and coachable is a defining characteristic of top‑ranked leaders on the Power100 platform. In his words, “When we travel the country and talk to the best of the best leaders, the pattern we see is that the most successful people are the most open to share and the most eager to go learn. Peter embodies that. He is willing to say, ‘Teach me the part I don’t know yet,’ while opening his own playbook on the parts he has mastered.”

A Three‑Week Training Program That Turns Jobs into Careers

If there is one theme that dominates the PowerChat, it is training. Svedin returns to it repeatedly, describing how Lifetime Home Remodeling built a structured three‑week program that every canvasser, event marketer and retail brand ambassador goes through before being turned loose in the field.

The first week of training focuses on culture, story and professionalism. New hires learn how Lifetime grew from an apartment start‑up into a nationally recognized brand, why Power100 ranks the company and its CEO so highly, and what it means to “do things the right way” from the homeowner’s perspective. They are introduced to the specific markets Lifetime serves and the unique conditions in each, whether that is hail and snow in Colorado, extreme heat in Arizona or coastal and inland weather patterns in California. Trainers set clear expectations for how team members dress, communicate and show up at the door, at events and in high‑traffic retail environments.

The second week zooms in on products and homeowner concerns. Trainers walk new team members through how a window works and what each component is called; they explain how Infinity from Marvin fiberglass windows differ from common alternatives and why those differences matter in markets like Denver, Avon, Phoenix and San Diego. They dig into why James Hardie fiber cement siding is engineered for mountain climates, why ProVia entry doors and GAF roofing systems contribute to energy efficiency and durability, and how bath systems create modern, low‑maintenance spaces. Rather than memorizing a script, trainees are encouraged to understand the core benefits and trade‑offs so they can have honest, confident conversations with homeowners.

In the third week, Lifetime blends classroom learning with field immersion. New team members take part in structured role‑playing sessions where they practice handling common questions and objections about price, timing, disruption, warranty coverage and financing. Senior canvassers, event leads and retail representatives then bring them into real neighborhoods, events and Costco warehouses, coaching them in real time and debriefing each interaction. “We want our people to be able to answer real questions at a door or in a Costco aisle,” Svedin says. “When you arm them with enough product knowledge and context, they gain confidence. That confidence turns into better conversations, better appointments and better experiences for homeowners.”

For Svedin, training is also about showing that Lifetime is a place to build a career, not just hold a job. “You have to paint a picture and a vision,” he explains. “We show people that they can go from knocking on doors, to working events, to representing us in Costco and then into the home as a design consultant. That’s a career ladder, not just a job.” He often reminds his leaders that “growth without structure is chaos” and that it is their responsibility to build systems that allow people to grow as the company grows.

Leadership Ecosystem: The People Behind Lifetime’s Culture and Scale

In addition to Svedin’s own leadership, Power100’s evaluation of Lifetime Home Remodeling emphasized the depth and alignment of the executive and management team. Two and a half years ago, Lifetime hired Kelly Shearer as its first HR Director, a move that Svedin says transformed the company’s ability to scale without losing culture. Shearer built an internal framework for recruitment, onboarding, training and promotion that treats every entry‑level role as a starting point. “When people come to Lifetime Home Remodeling, the position they start in is not where they are meant to stay,” she has said. “We build systems that support growth, development and long‑term careers, not just jobs.”

Krista Baker, Regional Administrative Director, ensures that expansion into markets like San Diego and Corona does not fragment the brand experience. By connecting customer communication, scheduling, documentation and follow‑up across all locations, she helps ensure that a homeowner in Avon feels the same level of care as a homeowner in Phoenix or Corona. “Culture is everything here,” Baker has said. “We treat our customers like family. We over‑communicate. We over‑deliver. That’s how trust is built, and that’s how Lifetime Home Remodeling maintains its reputation as it grows.”

Rebecca MacMillan, Scheduling Manager and Lifetime’s first hire, brings continuity from the earliest days of the company to the present. Having seen the organization grow from a single room office to a multi‑market platform, she anchors a standard of triple‑checking details, clear updates and proactive communication so that growth never becomes an excuse to cut corners. Richard Daskam, Sales Supervisor for the roofing division, reinforces a trust‑based sales model that aligns with Svedin’s philosophy. “Customer satisfaction is how you grow,” Daskam has said. “You can’t build sales without taking care of your customers. We’ve built a customer journey that separates us from the competition. The customer is number one here, always.”

On the storytelling side, Ben Buckley, Content Marketing Specialist, ensures that Lifetime’s values, community work and homeowner experiences are visible both internally and externally. He joined the company because he saw an organization that was not just chasing profit, but investing in the communities it served. Meanwhile, Brian T. Standage, Chief Operating Officer, translates Svedin’s vision into day‑to‑day operations across all offices. From Denver to Corona, he is responsible for ensuring that each market launches and grows using the same training, quality and customer‑experience systems that earned Lifetime national recognition.

Cummings summarizes this structure as a “leadership ecosystem” rather than a traditional hierarchy. Power100’s conclusion is that Lifetime Home Remodeling is not just scaling headcount; it is scaling culture, systems and leadership depth.

Leading the Way in Colorado, Arizona and California

In Colorado, Lifetime has become a go‑to partner for homeowners who want to protect and upgrade their properties in demanding climates. Power100 named Lifetime Home Remodeling the #1 siding company in Avon, Colorado, for its James Hardie fiber cement installations, which are designed to handle snow, intense sun, hail and rapid temperature swings in the mountain corridor. The company’s six‑step process, from dedicated project management and professional measurement to final walk‑throughs, gives homeowners confidence that their siding projects will deliver both beauty and performance over time.

In Arizona, Lifetime focuses on heat, UV exposure and energy efficiency. Through its window division and partnerships with Infinity from Marvin, the company helps homeowners in Phoenix and Prescott reduce energy loss, improve comfort and upgrade curb appeal despite extreme outdoor conditions.

In California, Lifetime serves coastal and inland communities through its San Diego operation and its newer Corona office. Corona and the broader Inland Empire are home to many families who want to stay in their current homes but modernize them for comfort, efficiency and aesthetics. Standage notes that bringing Lifetime into Corona was not an experiment; it was a deployment of a proven operating framework already tested in other markets. Homeowners in San Diego and Corona have access to the full suite of Lifetime services – windows, doors, siding, roofing, bath, decking and broader remodeling – backed by the same systems, warranties and people‑first culture the company is known for.

Community Impact: Investing in Homes and the People Who Live in Them

Throughout the PowerChat, Svedin and Cummings emphasize that Lifetime’s responsibilities do not end at the property line. In Colorado, Lifetime Home Remodeling supports organizations such as Colorado Rockies Foundation, Firefly Autism, Food Bank of the Rockies, Stout Street Foundation, Veterans Community Project and the Lifetime Golf Classic, which brings partners and community members together to raise funds for local causes.

Cummings sees this as an extension of the same leadership traits that earned Lifetime its Power100 ranking. “Our vision is to uplift homes and communities everywhere we work,” he says. “Companies like Lifetime Home Remodeling show that you can grow, scale and still invest deeply in the people and places that made your success possible.” For Svedin, these initiatives also help attract and retain team members who want their work to matter beyond the next sale.