Stephen Spence Shows Contractors How to Turn Past Projects Into Future Sales at CertainTeed’s MetLife Stadium Business Building Workshop

At CertainTeed’s Business Building Workshop inside MetLife Stadium, Project Map It Managing Director Stephen Spence showed more than 300 roofing and exterior contractors how organizing photos, reviews, and local job maps into one simple system can turn past projects into instant proof in the home, build trust in seconds, and help close more deals on the first visit.

CertainTeed, one of the most trusted names in building materials, continues to lead the home improvement industry through its Business Building Workshops hosted inside iconic venues like MetLife Stadium. These events bring together top roofing and exterior contractors from across the region for hands-on education, networking, and growth focused training. With over 315 contractors registered for this stop of the tour, the energy inside MetLife Stadium was centered on one mission. Help contractors build stronger businesses.

Power100 was on site to document the experience and spotlight the leaders shaping the industry. Power100 is the only unbiased third party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. By following Stephen Spence, Managing Director of Project Map It, throughout the day, Power100 captured real conversations, real reactions, and real insights from contractors who are actively transforming how they sell and serve homeowners.

The purpose of this Day in the Life feature was simple. Show contractors what leadership looks like in action. Not in theory. Not in slides alone. But on the ground, inside the room, in real conversations.

At MetLife Stadium, home to some of the biggest stages in sports, over 315 contractors gathered for CertainTeed’s Business Building Workshop. The setting was powerful. The rooms were full. The goal was clear. Help contractors sharpen their sales process, build stronger brands, and win more jobs in their local markets.

Power100 followed Stephen Spence, Managing Director of Project Map It, from the early morning sessions through lunch conversations and late afternoon interviews. What unfolded was more than a presentation. It was a full picture of how social proof, local trust, and simple systems are reshaping how contractors sell today.

As an affinity partner of CertainTeed for over five years, Project Map It has become a consistent voice at these workshops. Stephen was not just speaking once. He delivered multiple sessions to packed rooms filled with contractors eager to improve.

“This is probably my thirteenth or fourteenth stadium event,” Stephen shared. “All I care about is that when contractors leave, they get one or two golden nuggets that help them run their company better.”

The message resonated.

Stephen’s journey is part of what makes his leadership stand out. He spent 20 years as a high school special education teacher before stepping into the contracting industry.

“Thirty days in, I left a twenty year teaching career,” Stephen explained during his keynote. “I had benefits, security, everything. And I was told, you’re on your own. You got this.”

That leap of faith shaped the way he teaches contractors today. His presentation focused on one powerful idea. Use your past work to win your next job.

Project Map It allows contractors to show real homes, real reviews, and real projects on an interactive map. Instead of telling a homeowner they have done work in the area, they can show it instantly.

“We’re using our past successes to easily sell new successes,” Stephen told the audience.

The room stayed engaged. He used simple exercises to wake up the crowd. He moved quickly between ideas. He connected education with action.

Alex Jain of Pro Exteriors signed up for a demo after the session.

“It’s a great tool overall,” Alex said. “It allows us to position the company better to close more sales. I like that it builds everything into one place.”

Chris Frascone of Nicholas Contracting saw the organizational value immediately.

“Keeping everything in one place. You click the map, it has the photos, the product line, the review, the town. It makes things a lot easier,” Chris shared.

For contractors like Keith Overmyer of Overmyer Roofing, the trust factor stood out.

“If somebody sees a map of the homes we’ve done in their area, that builds trust even more,” Keith explained. “You’re not just saying you’ve done hundreds of homes. You’re proving it.”

Even inside the Project Map It team, the impact is clear. Patrick Martinek shared, “When you use Project Map It the right way in your sales process, you will see a dramatic difference in your win rate.”

The theme throughout the day was simple. Homeowners want proof. Contractors need tools that make proof easy to show.

Inside a stadium built for champions, Stephen Spence showed contractors how to compete at a higher level.

Watch the Full Experience

To see Stephen Spence’s presentation and behind the scenes moments from MetLife Stadium, explore the full experience below:

Experience A Day in the Life of Stephen Spence.

Watch Stephen Spence on His Presentation at CertainTeed’s Business Building Workshop:

See What’s Exciting for 2025 with Stephen Spence.

Hear Stephen on CertainTeed’s Business Building Workshops.

Hear Eric Brown Praise Stephen Spence and Project Map It:

Hear Patrick Martinek’s Experience Working with Stephen Spence.

At the core of Stephen’s message is a simple idea. Your past work is your greatest sales tool.

Instead of telling homeowners you have worked in their area, show them. Instead of saying you have great reviews, display them. Instead of hoping they trust you, give them proof that others already have.

Contractors in the room felt that shift.

Chris Frascone of Nicholas Contracting said, “For a customer to see what a product would look like on another house in the same neighborhood, that’s huge. It’s a grand slam.”

Keith Overmyer of Overmyer Roofing shared, “You’re not just saying you’ve done hundreds of homes. You’re proving it.”

This is the narrative arc of Stephen’s day. A former teacher now teaching contractors how to win with clarity, organization, and proof.

To see more of Stephen’s journey and leadership in action, watch A Day in the Life of Stephen Spence here.

Innovation & What’s Next

Stephen made one thing clear. The mission is not finished. It is evolving.

Project Map It focuses on three pillars. Pins on a map. Photos. Reviews. The goal for 2025 is to make these even easier for contractors to manage.

“We are doing some really cool integrations right now with ABC Supply and SRS Distribution,” Stephen shared. “When materials are ordered, it can automatically update the map. We’re trying to make it easier for contractors.”

That means less manual work. Less heavy lifting. More automation.

The platform is also preparing a new look. A cleaner and more modern user experience is expected in 2025. The focus is simple. Make navigation easier. Make selling easier. Make scaling easier.

Inside the company, the energy is just as strong. Patrick Martinek shared his excitement for the future.

“One of the biggest things I’m excited for is our integration with ABC,” Patrick said. “When you use Project Map It in the proper way in your sales process, you will see a dramatic difference in your win rate.”

This is not innovation for the sake of technology. It is innovation for contractor growth.

Watch Stephen share what’s exciting for 2025 here.

And hear his thoughts on CertainTeed’s Business Building Workshops here.

Stephen Spence’s story is still being written. From the classroom to NFL stadium stages, his focus remains the same. Teach clearly. Serve contractors. Build tools that create trust.

Overall Reaction to Stephen’s Presentation

Inside MetLife Stadium, the response to Stephen Spence was immediate. Contractors were not just listening. They were leaning in. Taking notes. Pulling out calculators. Signing up for demos.

Stephen’s teaching background was clear in the way he delivered his message. He kept the pace strong. He kept the audience engaged. He made complex ideas feel simple.

“Stephen definitely could captivate an audience,” shared Chris Frascone of Nicholas Contracting. “You could tell he has a lot of teaching experience. He kept everybody engaged and always onto the next thing.”

Contractors also connected with his personality.

“Stephen’s energy was great. Very lively and very relatable,” one attendee shared. “It wasn’t robotic in any way.”

That human element mattered. Contractors did not feel like they were being sold. They felt like they were being taught.

“We’re not here just to sell Project Map It,” Stephen reminded the audience. “If you leave with one or two golden nuggets, that’s a win.”

That message created trust in the room.

To watch Stephen’s presentation from the event, view it here: A Day in the Life of Stephen Spence.

You can also hear Eric Brown share his praise for Stephen and Project Map It here.

“All In One” Value Perception

One of the strongest themes repeated throughout the day was simplicity. Contractors do not want more tools. They want better tools. Tools that keep everything in one place.

That is how many described Project Map It.

Alex Jain of Pro Exteriors explained it clearly. “I like that it builds everything into one place. It allows us to position the company better to close more sales.”

Contractors spoke about the power of clicking one map and seeing photos, product types, reviews, and exact locations all together. No searching through folders. No guessing which job was in which town.

Chris Frascone of Nicholas Contracting said, “You click the map, it has the photos of the job, the product line, the review, what town it’s in. It keeps everything completely organized.”

That organization is not just helpful. It is powerful. When sales reps feel confident and prepared, homeowners feel it too.

Scaling & Competitive Advantage

Every contractor in that room knew one truth. Most jobs are competitive. Homeowners compare one to three companies before making a decision.

The question becomes simple. How do you stand out?

James from JTA Roofing and Exteriors shared that tools like Project Map It can help companies scale into larger markets and stay one step ahead. The ability to show organized proof gives contractors a competitive edge.

Alex Jain reinforced this idea. “It’s going to allow us to position the company better to close more sales.”

For newer owners like Chris Frascone, the shift from old school word of mouth to digital proof is critical. “Reviews didn’t even exist at one point,” Chris said. “Now you can maximize every single lead and ultimately scale the business quicker.”

Stephen’s approach is not about hype. It is about leverage.

Watch Stephen discuss what is ahead for 2025 and how contractors can stay competitive here:

Event Experience & Industry Value

The CertainTeed Business Building Workshop was more than a breakout session. It was an investment in contractors.

Keith Overmyer explained why attending matters. “If someone is willing to invest their time into you, even if you take one or two things away, that could propel your business.”

Contractors also spoke about the value of networking. Meeting high level peers. Sharing ideas over lunch. Learning from others in the room.

“Your net worth is your network,” Keith shared.

Hosting the event inside MetLife Stadium added another layer of excitement. But the real value was in the education.

Project Map It Internal Culture & Team Perspective

The strength of a company often reflects the strength of its leadership.

Patrick Martinek shared what it is like working under Stephen at Project Map It. “When you use Project Map It the right way in your sales process, you will see a dramatic difference in your win rate.”

Patrick also spoke about the growth opportunities inside the company and his excitement about presenting at future industry conferences.

“There’s a lot of work to it, but it’s always worth the work,” Patrick said.

That culture of hard work and mentorship is shaping the next phase of Project Map It’s growth. Integrations with ABC Supply and SRS Distribution are designed to make life easier for contractors. Less manual input. More automation.

Stephen’s leadership journey from teacher to industry educator is now creating new leaders inside his own company.

To hear Patrick’s experience working with Stephen, watch here.

And to hear industry praise for Stephen and Project Map It, watch Eric Brown’s feedback here.

As the day wrapped up inside MetLife Stadium, the energy was still high. Contractors walked away with new ideas. New tools. New connections.

This Day in the Life of Stephen Spence was more than a spotlight on one leader. It was a reflection of where the industry is heading.

Contractors are no longer relying on word of mouth alone. They are using technology to build trust faster. They are showing proof instead of making promises. They are learning how to compete at a higher level.

Through his sessions at the CertainTeed Business Building Workshop, Stephen reinforced one simple truth. Growth is not random. It is intentional. It is built on systems. It is built on proof.

“We’re using our past successes to easily sell new successes,” Stephen shared during his presentation.

That mindset echoed throughout the room. From new owners to twenty year veterans, contractors saw the opportunity to refine their sales process and stand out in crowded markets.

Inside a venue known for championship moments, contractors were reminded that business growth follows the same rule. Prepare. Execute. Improve.

To experience the full Day in the Life of Stephen Spence, watch here.