Operation Lead Surge Delivers Identity Driven Marketing Strategies to Remodelers Nationwide

At Operation Lead Surge 2025 in Philadelphia, Level 10 Contractor founder and CEO Rich Harshaw—joined by Power100 CEO Greg Cummings—showed remodelers how clear identity, smarter marketing systems, and affordability tools can surge high-quality leads and turn more first-visit demos into confident yeses instead of lost opportunities.

Power100 proudly joined the powerful momentum at Operation Lead Surge in Philadelphia, hosted by Level 10 Contractor and led by marketing authority Rich Harshaw. The two day event brought together remodeling contractors from across the country at Philly Live Casino on September 11 and 12, 2025. Designed as a premier live marketing experience for contractors, the event focused on helping business owners sharpen their identity, generate stronger leads, and close more deals with clarity and confidence. Level 10 Contractor continues to lead the way in practical marketing strategy for remodelers who want to stand out in competitive markets.

Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. By attending Operation Lead Surge, Power100 reinforced its mission to spotlight transformational leadership and real world strategies that move the industry forward. Led by CEO Greg Cummings, Power100 captured powerful insights directly from contractors, sponsors, and industry leaders who are actively shaping the future of home improvement.

A Transformational Two Days at Operation Lead Surge in Philadelphia

Operation Lead Surge, hosted by Level 10 Contractor at Philly Live Casino in Philadelphia on September 11 and 12, 2025, brought together remodeling contractors from across the country for two powerful days of focused learning and growth. The event was designed with one clear mission in mind. Help contractors build strong brands, create better leads, and close more deals with confidence and clarity.

From the moment doors opened early in the morning, the energy in the room was clear. This was not a typical marketing seminar. It was a working session built for serious business owners who want to grow the right way. Contractors filled the room with one goal. To learn how to stand out in crowded markets and build companies that homeowners trust.

Led by Rich Harshaw, founder and CEO of Level 10 Contractor, the event focused heavily on identity. Contractors were challenged to define who they are, what makes them different, and how to clearly communicate that difference to their audience. Instead of chasing trends or shiny tools, attendees learned how to build a strong foundation that supports long term growth.

The event also explored how to use technology and smart systems to increase lead flow. With discussions around AI and marketing tech stacks, contractors were shown how they could set up to 30 percent more leads while improving the quality of those opportunities. Every lesson connected directly back to revenue growth and operational strength.

One of the most unique parts of the event was the Afterburn evening session. After a full day of learning, contractors stayed late for a deep dive strategy and live question and answer session with Rich Harshaw. This was not surface level advice. Business owners were called up, challenged, and coached in real time. They worked through real examples, refined their messaging, and walked away with clear direction.

Operation Lead Surge was built specifically for remodeling contractors who are ready to grow. From small family owned companies to larger operations looking to expand into new markets, the room represented serious leaders committed to raising the standard of the industry.

Over the course of two days, powerful ideas were shared, new relationships were formed, and business strategies were sharpened. The scale of the event and the depth of its content made one thing clear. Contractors who invest in their identity and marketing strategy are positioning themselves to lead the next chapter of the home improvement industry.

Watch the full highlight video now: Lead Generation Secrets for Remodelers | Level 10 Contractor Lead Surge Event 2025

Powerful Conversations with Contractors Reveal a Shift in How Leaders Think About Growth

Throughout the two day event, Greg Cummings, CEO of Power100, connected directly with contractors on the floor to capture real time insights about what Operation Lead Surge meant to them. These rapid fire interviews were not scripted. They were honest conversations with business owners who had invested their time to level up.

From the very first session, one theme became clear. This event was different.

When asked about the morning session, one contractor said, “I think Rich is probably the smartest guy in the room.” He explained that he had followed Rich’s podcast and content for years and was drawn to his common sense approach to marketing. Instead of chasing flashy trends, he compared the strategy to “the Tom Brady effect. It’s really the 23 years. Get it right and do a good job for customers.”

That idea of long term discipline over quick wins echoed throughout the room. Contractors were not looking for hacks. They were looking for clarity.

Another attendee described the sessions as “very informative, extremely insightful, practical advice only.” He shared that he came to the event to surge leads and grow his organization. Even halfway through the event, he felt confident in his decision to attend. “Absolutely,” he said when asked if it would deliver results. His focus now is on taking the lessons back to his team and implementing them over the next 12 to 18 months to streamline processes and grow the company.

Identity emerged as one of the most powerful shifts for many attendees. Taylor, a contractor who works with Level 10 Contractor, shared how the company helped transform their website and SEO strategy. “It showcases a lot more of a personal perspective into our company being family owned and operated, where our prior website was kind of cookie cutter standard,” Taylor explained. For many contractors, this was the breakthrough. Stop blending in. Start clearly showing who you are.

The Afterburn evening session left a strong impression as well. One contractor called it “by far the best marketing workshop I’ve ever attended.” He explained that the deep dive into company identity was hands-on and step by step. “We ran through some real world exercises,” he said, emphasizing that it was not theory but actual application.

Another attendee who volunteered during Afterburn described the experience as intense but transformative. “Rich grilled me and he grilled me really good,” he said with a smile. “The guy has a brain. He’s like a surgeon. He strategically dials into stuff that you wouldn’t even think about.” What stood out most was not just the correction, but the clarity that followed. “My perspective earlier on in the day about the identity has grown so much in just a few hours.”

Beyond contractors, sponsors also reinforced the event’s impact. Corey Cousins, VP opf Sales at Destination Motivation, shared that they were there to help contractors increase demo rates, close rates, and overall performance. “It’s been incredible,” he said, expressing gratitude to the Level 10 team for creating a space where real strategy meets real execution.

Chris Scoville of Improvifi highlighted another key shift in the industry. Homeowners are looking for affordability solutions before committing to projects. “We offer lending, training, support and technology,” he explained, noting that their goal is to help contractors close more loans and bring affordability directly to the point of sale.

As Greg wrapped up the event, he reflected on the depth of content and engagement. The feedback from contractors and sponsors alike showed alignment around one powerful idea. Clear identity, strong marketing, and smart systems are not optional. They are the foundation for growth.

Operation Lead Surge was not just about getting more leads. It was about building stronger companies from the inside out. Through every conversation, one message stood tall. Contractors who commit to clarity, discipline, and implementation will lead the future of the home improvement industry.

Watch the full highlight video now: Lead Generation Secrets for Remodelers | Level 10 Contractor Lead Surge Event 2025 

Operation Lead Surge Signals a Stronger Future for the Remodeling Industry

As Operation Lead Surge came to a close in Philadelphia, one thing was clear. This was more than a marketing event. It was a moment of alignment for serious leaders in the remodeling industry.

For two full days, contractors stepped away from their daily operations to sharpen their thinking, challenge their messaging, and strengthen their systems. They did not just listen. They participated. They asked hard questions. They allowed themselves to be challenged. And in doing so, they built clarity that will shape their businesses for years to come.

The impact of the event could be felt in the room. Contractors left with stronger identities, clearer positioning, and practical strategies they could take back to their teams right away. Sponsors connected with business owners who are committed to growth. New relationships were formed. Old partnerships were strengthened. Conversations that began in workshops will continue in offices and job sites across the country.

This gathering also reflected a broader shift in the industry. Homeowners are looking for trust, quality, and real value. Contractors who understand who they are and communicate that clearly will rise above the noise. Events like Operation Lead Surge create space for that evolution to happen. They raise the bar for marketing, leadership, and execution in home improvement.

As the industry continues to grow and change, the leaders who invest in identity, discipline, and long term strategy will lead the way. Operation Lead Surge was not the finish line. It was a launch point. The lessons shared in Philadelphia will ripple across markets nationwide as contractors implement what they learned and build stronger companies from the inside out.

The future of remodeling belongs to those who are willing to step up, lean in, and power forward together.

Watch the full highlight video now: Lead Generation Secrets for Remodelers | Level 10 Contractor Lead Surge Event 2025