Paul
Burleson

Paul Burleson is one of the most decorated and deeply experienced figures in the home improvement industry, with over 40 years of career history that began before most people in the space had entered it. His path started at age 10 selling newspapers and at 12 selling shoes door-to-door — skills that translated directly when he encountered a siding salesman and recognized immediately that in-home selling was where he belonged. Over four decades, Paul built a career spanning some of the most iconic names in building materials and home improvement: Amery, Statewide, Pacesetters, Reynolds Aluminum, Owens Corning, Alcoa, Ply Gem, and now Westlake Royal Building Products, where he serves as Senior Account Executive for National Remodeling Accounts. In that role, Paul works directly with the nation's largest home improvement contractors to develop training programs, sales systems, and partnership strategies that drive performance across entire organizations. Paul is widely recognized as a pioneer in virtual selling, AI-driven sales strategy, and in-home selling system design — areas he began developing long before they became industry buzzwords. He is the co-creator of the Westlake Royal Pros program, which builds structured ecosystems connecting contractors with product training, business development resources, and sales education. He is also a published author, with his book Grit to Gold drawing directly from his own story of resilience, persistence, and earning success from the ground up. In 2025, Paul was inducted into the Dave Yoho Associates Hall of Fame as a Legend of the Home Improvement Industry — one of the field's most prestigious recognitions. That same year, he was named to the HGH Homeclub Top 15 Most Influential Leaders in Home Improvement. He holds a B.S. in Marketing from East Tennessee State University and an M.S. in Marketing from Lincoln Memorial University, and is VSI Certified (PEVA). He is based in Cookeville, TN.