POWER100 RANKS RILLA #2 PREFERRED PARTNER FOR 2026 — HOW Rilla Masters AND “Hands Free Ridealongs” ARE CHANGING HOME IMPROVEMENT SALES COACHING
Power100 ranks Rilla #2 Preferred Partner ib 2026...
February 28 2025 — Power100, the independent third-party platform that recognizes top leaders and top companies in the home improvement industry, is ranking Rilla as the #2 Preferred Partner in the home improvement industry for 2026 following the measurable contractor impact of the first-ever Rilla Masters Event and the launch of Hands Free ridealongs.
Power100’s event coverage captured the conference’s scale, community, and focus on applied AI for growth—while spotlighting what contractors care about most: better coaching, faster development, and systems that help leaders scale without sacrificing quality.
Watch the content (YouTube)
- Full Power100 recap video: Recap: Rilla Masters Event 2025
- Explore the feature launched around the event: Hands Free Ridealongs
Why Rilla is #2 Preferred Partner for 2026
Power100’s partner rankings reflect real-world contractor outcomes—tools that improve sales execution, coaching consistency, and operational scalability—not hype.
Across Power100 interviews and the event recap, contractors repeatedly pointed to what made Rilla different: the ability to learn faster, coach more often, and create repeatable performance across teams.
This is why Power100 is recognizing Rilla as a top preferred partner for 2026—because the platform is built to create stronger sales teams and better leadership habits in the field.
The breakthrough: “Hands Free Ridealongs” powered by Rick AI
At Rilla Masters, Rilla put a spotlight on a major leap forward in field coaching: hands-free ridealongs, designed so leaders can review conversations and leave feedback “without lifting a finger.”
Rilla explains that Hands Free is powered by “Rick AI,” enabling leaders to ask questions and navigate insights through voice—so coaching can happen in between meetings, on the road, and at the pace real operators need.
Power100 CEO Greg Cummings said in the event recap that this new hands-free ridealong capability increases how many ridealongs coaches can complete over time—and called it “game changing” because of how easy it is to use.
Contractor proof: what the interviews revealed
In rapid-fire interviews captured during the event, contractors shared that they came for networking and to see how other leaders are actually using software and AI to build an advantage.
One contractor described the impact of being able to ask AI questions instead of digging through transcripts, calling the experience a “game changer” for finding objections and coaching reps faster.
That same contractor emphasized scalability—growing the team and improving performance without adding more managers for physical ridealongs—because coaching insights can now be pulled from anywhere.
Leadership spotlight: Sebastian Jimenez and the “contractor-first” product standard
Rilla CEO Sebastian Jimenez has consistently focused on building business software that feels intuitive and practical for field teams, not just “feature-rich.”
In Power100’s interview show notes, Jimenez emphasized that business software should be as user-friendly as consumer products, and that habit creation is key to adoption—especially for technology that changes daily coaching behavior.
Those same notes underline Rilla’s product direction: hands-free ridealongs to enhance contractor productivity, a focus on “giving back time,” and continuous improvement driven by customer engagement.
About Power100
Power100 is the independent, third-party research and evaluation authority ranking the nation’s top home improvement companies and highlighting the leaders behind them through original media, interviews, and event coverage.
Power100 publishes leadership content and partner spotlights designed to help contractors and executives learn faster, choose better partners, and raise the standard across the industry.